hong kong

Nov 25, 2022

Why Hong Kong’s outdoor advertising is underperforming

Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.

Nov 1, 2022

Women to Watch 2022: Kristie Cheung, Lalamove

Moving from agency side to brand, Cheung led Lalamove to become a leading brand in Hong Kong while using the brand platform to support local communities.

Oct 27, 2022

A floating metaverse experience on an OLED TV

INSPIRATION STATION: These art pieces unlock an immersive experience of OLED displays and the TV industry.

Oct 20, 2022

KFC’s smart helmet might make you eat more chicken

For a Hong Kong campaign, the fast-food giant devised a gadget to analyse one’s stress levels.

Oct 13, 2022

Women to Watch 2022: Jaslin Goh, PayMe by HSBC

Thrown into deep water after joining the fintech industry, Goh has quickly demonstrated that she is a fast learner. This has allowed her to thrive outside of her comfort zone.

Oct 13, 2022

MSL wins Grand Effie in Hong Kong

The agency became the first PR firm to bring home the highest accolade and led the metal tally with seven awards. See the full winner list and photos from the event.