hong kong
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HSBC tops Design Bridge and Partners x Kantar BrandZ list for Hong Kong
Beating out over 129 other brands to secure the crown, Campaign chats to HSBC's Brian Hui and Design Bridge and Partners' Hannah Duley on what it took to top their charts.
H&M files lawsuit against Shein in Hong Kong for copyright infringement
The Swedish fast-fashion giant is suing its rapidly-growing Chinese rival Shein in Hong Kong, for what it claims is "a substantial reproduction of copyrighted works."
Plastic dreams or seasick reality? The oceans are crying for help
INSPIRATION STATION: Dreamy for some, disturbing for others, DDB Hong Kong and Greenpeace hold a new exhibition in Hong Kong that dives into the depths of the 'seabed.'
Dentsu wins Hong Kong Tourism Board's global media account
Effective immediately, Dentsu will be HKTB's new global media partner for Asia Pacific, Europe and North America, taking over from Mindshare.
How Partipost grew its influencer marketing platform in Asia and how it now works with media agencies
Partipost co-founder and head of Taiwan speaks with Campaign about their partnership with Dentsu X and how technology is helping to scale micro-influencers networks.
Why Hong Kong’s outdoor advertising is underperforming
Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.
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