A Christmas ad entices families to visit the park during the holidays, where they can enjoy a simulated snowfall.
A multi-element campaign by Wunderman Thompson Hong Kong includes an AR item hunt and a 3D OOH display, as well as a star-studded but hard-to-comprehend TVC.
See the shortlist for the Greater China region in the 2021 Campaign Asia-Pacific Agency of the Year awards.
The agency also led in the metal tally, with five awards. See the full winner list and photos from the event.
Maggie Wong joins as CEO as Matthew Parry moves to the network's Sydney office to serve as MD.
New films from Smartone and HP both traffic in commonplace signifiers of technology, such as accelerating to warp speed. But only one of the two ads goes beyond high-tech sheen to deliver something of substance.
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