hong kong
Why Hong Kong’s outdoor advertising is underperforming
Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.
Women to Watch 2022: Kristie Cheung, Lalamove
Moving from agency side to brand, Cheung led Lalamove to become a leading brand in Hong Kong while using the brand platform to support local communities.
A floating metaverse experience on an OLED TV
INSPIRATION STATION: These art pieces unlock an immersive experience of OLED displays and the TV industry.
KFC’s smart helmet might make you eat more chicken
For a Hong Kong campaign, the fast-food giant devised a gadget to analyse one’s stress levels.
Women to Watch 2022: Jaslin Goh, PayMe by HSBC
Thrown into deep water after joining the fintech industry, Goh has quickly demonstrated that she is a fast learner. This has allowed her to thrive outside of her comfort zone.
MSL wins Grand Effie in Hong Kong
The agency became the first PR firm to bring home the highest accolade and led the metal tally with seven awards. See the full winner list and photos from the event.
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