Marketing Analysis
Matthew Miller
Jul 22, 2019

Showing Hong Kong some love, without irking the mainland

Hong Kong people want their identity and culture to be recognised. But given differing viewpoints among mainland consumers, that can be a tricky tightrope act for brands.

A July 1 protest in Hong Kong shopping district Causeway Bay

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

EMA 2025 winners revealed in live ceremony

5 2025 winners for Event Marketing Awards announced in live ceremony

‘Just tone deaf’—Nike’s marathon campaign backlash

6 ‘Just tone deaf’—Nike’s marathon campaign backlash

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

7 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Inside the collapse of Indonesia’s most promising creative network

8 Inside the collapse of Indonesia’s most promising creative network

The cookie stays crumbled: APAC experts weigh in on Google decision

9 The cookie stays crumbled: APAC experts weigh in on Google decision

Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

10 Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

Related Articles

Hong Kong seeks home comforts, self-care
Jul 22, 2019
Matthew Miller

Hong Kong seeks home comforts, self-care

Pizza Hut lures lunchtime queues in Hong Kong
Apr 1, 2025
Ad Nut

Pizza Hut lures lunchtime queues in Hong Kong

Welcome to Asia's Top 1000 Brands 2019
Jun 11, 2019
Staff Reporters

Welcome to Asia's Top 1000 Brands 2019

Asia's Top 1000 Brands white paper illuminates 2019 trends
Jun 11, 2019
Staff Reporters

Asia's Top 1000 Brands white paper illuminates 2019 ...

Just Published

StackAdapt launches integrated platform to connect programmatic and email marketing
18 hours ago
Staff Reporters

StackAdapt launches integrated platform to connect ...

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.

Heineken trusts Korean football fans with keys to unmanned bars
19 hours ago
Ad Nut

Heineken trusts Korean football fans with keys to ...

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.

Woolley Marketing: How much transparency is too much transparency?
20 hours ago
Darren Woolley

Woolley Marketing: How much transparency is too ...

Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.

Publicis Japan bolsters creative leadership with talent from Google and Hakuhodo
20 hours ago
Nikita Mishra

Publicis Japan bolsters creative leadership with ...

EXCLUSIVE: Ryutaro Seki, formerly with Google, and Naho Manabe, a 20-year Hakuhodo veteran, join Publicis Groupe Japan as the agency strengthens its creative bench.