brands

May 6, 2021

Can the D2C revolution outlast the pandemic?

While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.

Apr 21, 2021

The download on Discord: How brands can take advantage of Gen Z’s new chat app

Everyone’s talking about Clubhouse, but Discord may be the new frontier.

Apr 20, 2021

Initiative Australia sees massive market for legal cannabis

The study, called ‘Cannabusiness’, forecasts the emergence of a massive industry in legal cannabis across Australia and its opportunities for marketers.

Mar 25, 2021

How Gen Z expects brands to influence change

A study by McCann Worldgroup’s Truth Central shows Gen Z is in the driver seat and wants brands to follow.

Mar 23, 2021

The road to reality: A treatise about marketing delusions

THE AD CONTRARIAN: We spend 100% of our marketing energy and dollars on the largely ineffectual exercise of trying to control consumer behaviour, and 0% of our resources trying to cope with the realities of consumer behaviour.

Mar 15, 2021

Pressure on brands rising over Tokyo Olympic Games

Organiser uncertainty and lack of in-person attendance may see brands rethink their investment, commitment and marketing plans for the Games.