brands
Body-shaming brands and the male mental health crisis
While some ads that feature female models have been blasted for encouraging unhealthy body ideals, somehow those for young men have passed largely under the radar.
Nano KOLs drive increased investment in SE Asia's influencer marketing market
On-demand capability is driving more brands in the region to invest at least 30% of their marketing budgets into influencer marketing, reveals a new report by Partipost.
How brands in China are grappling with social media misinformation issues
Rumours and invalid traffic that mislead consumers and investors can cause brand losses and PR nightmares. All the more reason for brands to engage and interact with verified information of their own, say China marketing experts.
Good game: How to use gaming techniques to level up your brand marketing on Twitch
Looking to succeed on Twitch? Be inspired by the wisdom of the people who know it best — gamers.
Hijrah movement: Brands court newly conservative consumers
The pandemic has given more momentum to a movement that sees young people rediscovering their faith, and brands are rushing to capitalise. But they need to be seen as authentic rather than opportunistic to really connect.
The five things I wish I knew before taking our first brand into the metaverse
This article isn't an opportunity to argue the benefits of Web3 for our brands. It’s an opportunity to share our exploration and failures.
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