Feb 8, 2024

Unilever to roll out new consumer appeal testing for 'power brands'

Move comes as turnover in 2023 dropped 0.8%.

Aug 29, 2023

It’s time for brands to put news on their ‘learning agendas’

Brands need to re-learn how to engage with news content.

Aug 3, 2023

Dear celebrities: Please stop launching brands. Seriously, please stop.

If you absolutely must, please consider these five things first.