brands

20 hours ago

MediaCom's Josh Gallagher on the challenges creatives face with ecommerce

Creativity has been sidelined as media teams have found new ways to get results, even as this red-hot sector has has seduced creative marketers into thinking in the short term only.

1 day ago

Interest in brand purpose heightened during pandemic and social unrest

SPIKES ASIA X CAMPAIGN: As consumers seek stability in their lives, they are gravitating toward brands and companies that can provide not just instant gratification with their products and services, but also longer-term value in their lives.

3 days ago

How brands can leverage emerging audio platforms like Clubhouse

Accessibility and authenticity are keys to audio renaissance.

Feb 18, 2021

How brands should deal with backlash

Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground

Feb 16, 2021

Flipkart and MediaMath come together to launch self-serve DSP

The platform is launched as part of the larger growth strategy for Flipkart’s ad tech business

Feb 11, 2021

Brands must be prepared for an era of uncertainty, as Covid-19 accelerates market shifts

Pandemic will only hasten shift to ecommerce, even as brand and customer experience meld, according to a new Essence study.