Network sees overhang from existing lull, with key Christmas season heavily impacted.
Consumers in Japan, Hong Kong, Taiwan and South Korea likely felt the softest pandemic impact, but are yet reprioritising their purchases as home, office and school merge.
TOP OF THE CHARTS: Largest share of WFA members remain undecided about whether to pause spend, even though a majority have had conversations with the platforms about hate speech.
CAMPAIGN CONNECT: Slashed budgets and the compulsion to keep the lights on may deter lengthy brand-building plans from marketers, despite their importance.
Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.
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