brands

3 days ago

Body-shaming brands and the male mental health crisis

While some ads that feature female models have been blasted for encouraging unhealthy body ideals, somehow those for young men have passed largely under the radar.

May 3, 2022

Nano KOLs drive increased investment in SE Asia's influencer marketing market

On-demand capability is driving more brands in the region to invest at least 30% of their marketing budgets into influencer marketing, reveals a new report by Partipost.

May 3, 2022

How brands in China are grappling with social media misinformation issues

Rumours and invalid traffic that mislead consumers and investors can cause brand losses and PR nightmares. All the more reason for brands to engage and interact with verified information of their own, say China marketing experts.

Mar 28, 2022

Hijrah movement: Brands court newly conservative consumers

The pandemic has given more momentum to a movement that sees young people rediscovering their faith, and brands are rushing to capitalise. But they need to be seen as authentic rather than opportunistic to really connect.

Mar 27, 2022

The five things I wish I knew before taking our first brand into the metaverse

This article isn't an opportunity to argue the benefits of Web3 for our brands. It’s an opportunity to share our exploration and failures.