brands
DAN paints grim picture for post-pandemic Philippines market
Network sees overhang from existing lull, with key Christmas season heavily impacted.
How purchasing has changed in markets rebounding from COVID: Nielsen
Consumers in Japan, Hong Kong, Taiwan and South Korea likely felt the softest pandemic impact, but are yet reprioritising their purchases as home, office and school merge.
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World advertisers lack consensus on withholding social media ad spend over hate speech
TOP OF THE CHARTS: Largest share of WFA members remain undecided about whether to pause spend, even though a majority have had conversations with the platforms about hate speech.
Brands in a time of pandemic
The worst that a brand can do is stay silent during a pandemic. A look at how The Wall Street Journal | Barron’s Group is helping brands speak to their customers during unprecedented times.
Debating the merits of a short or long marketing strategy in this climate
CAMPAIGN CONNECT: Slashed budgets and the compulsion to keep the lights on may deter lengthy brand-building plans from marketers, despite their importance.
Google report sees glimmer of recovery in travel sector in APAC
Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.
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