While some ads that feature female models have been blasted for encouraging unhealthy body ideals, somehow those for young men have passed largely under the radar.
On-demand capability is driving more brands in the region to invest at least 30% of their marketing budgets into influencer marketing, reveals a new report by Partipost.
Rumours and invalid traffic that mislead consumers and investors can cause brand losses and PR nightmares. All the more reason for brands to engage and interact with verified information of their own, say China marketing experts.
Looking to succeed on Twitch? Be inspired by the wisdom of the people who know it best — gamers.
The pandemic has given more momentum to a movement that sees young people rediscovering their faith, and brands are rushing to capitalise. But they need to be seen as authentic rather than opportunistic to really connect.
This article isn't an opportunity to argue the benefits of Web3 for our brands. It’s an opportunity to share our exploration and failures.
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