Jan 10, 2023

Trend cycles: how brands can catch a ride

Cultural shifts, once given the time and space to grow organically, now coagulate and dissipate at speed, due in no small part to the ubiquity of the internet. So how can brands keep up with and tap into these rapidly moving trend cycles?

Nov 15, 2022

Qatar lessons: advertisers urged to avoid mentioning host nation in World Cup campaigns

The festive football season will throw up enough challenges for brands in terms of media planning and creative, but the white elephant in the room that has many marketing executives cautious is where the event is being held – Qatar.

Oct 19, 2022

'Touch, tell, selling and care': Thule on creating an authentic brand experience

The outdoor products brand is employing new strategies and technology to connect with customers more meaningfully.

Oct 14, 2022

CMOs want new agency model where creativity is not siloed

According to a new Dentsu report, CMOs are tired of artificial siloes and want agencies to 'start leading and stop lagging'. But do agencies agree?

Sep 29, 2022

Suntory Beverage & Food calls media review in APAC

The $65 million account is spread across multiple markets involving beverages and health supplements.