brands
Suntory Beverage & Food calls media review in APAC
The $65 million account is spread across multiple markets involving beverages and health supplements.
How brands celebrated India’s 75th Independence Day
A round-up of ads from Indian brands including Thums Up, Tata Tea, Godrej Group, and Rage Coffee.
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How Unilever ships Walls ice cream to Maldives, St. Ives moisturiser to Australia and Vaseline lip balm to Mongolia
Unilever International, a billion-euro entity, is the consumer goods giant's in-house 'challenger business' and helps identify new growth opportunities for brands in new markets.
Mediabrands, R&CPMK launch tool to integrate brands with premium content
UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.
Rainbow-washing: a partial, half-hearted defence
Not all brands should have free reign over the rainbow, but nonetheless brands do have a unique power to disrupt society and inform our culture.
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Mental health: Why brands should take a stand
According to a study conducted by Accenture, 52% of global consumers are attracted to brands that stand for something bigger than just the products and services they sell.
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