brands
MediaCom's Josh Gallagher on the challenges creatives face with ecommerce
Creativity has been sidelined as media teams have found new ways to get results, even as this red-hot sector has has seduced creative marketers into thinking in the short term only.
Interest in brand purpose heightened during pandemic and social unrest
SPIKES ASIA X CAMPAIGN: As consumers seek stability in their lives, they are gravitating toward brands and companies that can provide not just instant gratification with their products and services, but also longer-term value in their lives.
How brands can leverage emerging audio platforms like Clubhouse
Accessibility and authenticity are keys to audio renaissance.
How brands should deal with backlash
Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Flipkart and MediaMath come together to launch self-serve DSP
The platform is launched as part of the larger growth strategy for Flipkart’s ad tech business
Brands must be prepared for an era of uncertainty, as Covid-19 accelerates market shifts
Pandemic will only hasten shift to ecommerce, even as brand and customer experience meld, according to a new Essence study.
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