brands

17 hours ago

DAN paints grim picture for post-pandemic Philippines market

Network sees overhang from existing lull, with key Christmas season heavily impacted.

Jul 2, 2020

How purchasing has changed in markets rebounding from COVID: Nielsen

Consumers in Japan, Hong Kong, Taiwan and South Korea likely felt the softest pandemic impact, but are yet reprioritising their purchases as home, office and school merge.

Jul 1, 2020

World advertisers lack consensus on withholding social media ad spend over hate speech

TOP OF THE CHARTS: Largest share of WFA members remain undecided about whether to pause spend, even though a majority have had conversations with the platforms about hate speech.

Jun 3, 2020

Debating the merits of a short or long marketing strategy in this climate

CAMPAIGN CONNECT: Slashed budgets and the compulsion to keep the lights on may deter lengthy brand-building plans from marketers, despite their importance.

May 29, 2020

Google report sees glimmer of recovery in travel sector in APAC

Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.