brands

2 days ago

Suntory Beverage & Food calls media review in APAC

The $65 million account is spread across multiple markets involving beverages and health supplements.

Aug 15, 2022

How brands celebrated India’s 75th Independence Day

A round-up of ads from Indian brands including Thums Up, Tata Tea, Godrej Group, and Rage Coffee.

Jul 18, 2022

How Unilever ships Walls ice cream to Maldives, St. Ives moisturiser to Australia and Vaseline lip balm to Mongolia

Unilever International, a billion-euro entity, is the consumer goods giant's in-house 'challenger business' and helps identify new growth opportunities for brands in new markets.

Jun 30, 2022

Mediabrands, R&CPMK launch tool to integrate brands with premium content

UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.

Jun 27, 2022

Rainbow-washing: a partial, half-hearted defence

Not all brands should have free reign over the rainbow, but nonetheless brands do have a unique power to disrupt society and inform our culture.

Jun 20, 2022

Mental health: Why brands should take a stand

According to a study conducted by Accenture, 52% of global consumers are attracted to brands that stand for something bigger than just the products and services they sell.