Chief executive said Nestlé delivered ‘increased marketing investments’ despite the cost-of-living crisis.
Move comes as turnover in 2023 dropped 0.8%.
Created by Omnicom and Energy BBDO, the campaign, backed by a bumper multi-million-dollar media spend, is slated to run in 70+ markets, including some countries in APAC.
The latest complaints come as a similar ad by the brand featuring FKA twigs was banned for objectifying women.
The ad has been created pro bono by Publicis Conseil.
The hotel search engine is also launching a new logo.
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