Marianne Calnan

2 days ago

Nestlé increases marketing spend as sales fall 1.5%

Chief executive said Nestlé delivered ‘increased marketing investments’ despite the cost-of-living crisis.

Feb 8, 2024

Unilever to roll out new consumer appeal testing ...

Move comes as turnover in 2023 dropped 0.8%.

Jan 29, 2024

Mars Wrigley refreshes gum brands with quirky 'Chew ...

Created by Omnicom and Energy BBDO, the campaign, backed by a bumper multi-million-dollar media spend, is slated to run in 70+ markets, including some countries in APAC.

Jan 18, 2024

Jeremy Allen White Calvin Klein ad sparks complaints...

The latest complaints come as a similar ad by the brand featuring FKA twigs was banned for objectifying women.

Dec 18, 2023

Santa is diagnosed with cancer in Publicis ad for ...

The ad has been created pro bono by Publicis Conseil.

Dec 15, 2023

Trivago unveils brand refresh with AI ad campaign

The hotel search engine is also launching a new logo.