Eugene the egg was Instagram’s most-liked photo in 2019.
The spot was created by New Commercial Arts.
Campaign includes new tagline 'Independent journalism for independent thinking'.
Chief executive said Nestlé delivered ‘increased marketing investments’ despite the cost-of-living crisis.
Move comes as turnover in 2023 dropped 0.8%.
Created by Omnicom and Energy BBDO, the campaign, backed by a bumper multi-million-dollar media spend, is slated to run in 70+ markets, including some countries in APAC.
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