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Tencent advertising revenue soars 44%
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1 day ago

Tencent advertising revenue soars 44%

Online advertising contributed a fifth of 2018 total revenue of 312.7 billion yuan (US$46.7 billion), which rose 32%.

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BlueFocus caught up in ‘probe box’ controversy
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3 days ago

BlueFocus caught up in ‘probe box’ controversy

The company was forced to clarify its involvement with a firm that was called out on CCTV’s annual consumer-rights exposé show for surreptitious gathering of personal data.

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Prudential uses true-life survivor story in new campaign
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Mar 13, 2019

Prudential uses true-life survivor story in new ...

A five-minute film by creative agency Kymechow tells the story of Hong Kong actress Mandy Lam's fight with breast cancer.

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What chance does Tim Hortons have in China?
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Mar 11, 2019

What chance does Tim Hortons have in China?

Given China’s crowded and innovative coffee and quick-serve food market, we asked branding consultants what the Canadian coffee and quick-serve food outlet should think about as it enters the mainland.

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Advice to young women: Have passion and doubts
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Mar 7, 2019

Advice to young women: Have passion and doubts

The MD of Digitas China, Sharon Ho, shares her thoughts on representations of women in advertising and the most important actions female leaders can take to drive equality.

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HK advertisers cautious in 2019 amid economic uncertainty: Nielsen
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Mar 6, 2019

HK advertisers cautious in 2019 amid economic ...

Online and offline spend predicted to be 50/50 with an ever-increasing focus on advertising ROI

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