Jingjing Ma

Sep 26, 2019

Diamond Producers Association targets China with ...

A campaign developed by BBH London is part of an effort to promote natural diamonds, and an improved industry image, to mainland consumers.

Sep 5, 2019

China’s Sinopec launches coffee brand with 27,000 ...

The petrol company aims to sell three types of coffee branded like gasoline varieties at its convenience stores nationwide.

Sep 4, 2019

Costco grand-opening hoopla gives way to disappointm...

A week after its China debut caused a frenzy, the retailer is enduring a wave of membership cancellations.

Aug 30, 2019

Brand Health Check: What's next for Xiaomi

Xiaomi has perhaps done too good a job building a budget brand. We asked experts whether the company can upgrade its image into premium territory.

Aug 28, 2019

China's first Costco closes shortly after opening

A victim of its own success, the 20,000-square-meter supermarket closed early after being overrun by eager—and in some cases overly eager—consumers.

Aug 23, 2019

Fast-changing Cambodia calls for an experimental ...

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.