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Diamond Producers Association targets China with 'The Diamond Journey'
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Sep 26, 2019

Diamond Producers Association targets China with ...

A campaign developed by BBH London is part of an effort to promote natural diamonds, and an improved industry image, to mainland consumers.

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China’s Sinopec launches coffee brand with 27,000 locations
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Sep 5, 2019

China’s Sinopec launches coffee brand with 27,000 ...

The petrol company aims to sell three types of coffee branded like gasoline varieties at its convenience stores nationwide.

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Costco grand-opening hoopla gives way to disappointment in Shanghai
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Sep 4, 2019

Costco grand-opening hoopla gives way to disappointm...

A week after its China debut caused a frenzy, the retailer is enduring a wave of membership cancellations.

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Brand Health Check: What's next for Xiaomi
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Aug 30, 2019

Brand Health Check: What's next for Xiaomi

Xiaomi has perhaps done too good a job building a budget brand. We asked experts whether the company can upgrade its image into premium territory.

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China's first Costco closes shortly after opening
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Aug 28, 2019

China's first Costco closes shortly after opening

A victim of its own success, the 20,000-square-meter supermarket closed early after being overrun by eager—and in some cases overly eager—consumers.

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Fast-changing Cambodia calls for an experimental attitude to marketing
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Aug 23, 2019

Fast-changing Cambodia calls for an experimental ...

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

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