Jingjing Ma
Aug 30, 2019

Brand Health Check: What's next for Xiaomi

Xiaomi has perhaps done too good a job building a budget brand. We asked experts whether the company can upgrade its image into premium territory.

In 2013, Xiaomi released the first Redmi phones, with a price-performance ratio that immediately attracted legions of consumers while squeezing out rival brands.

Six years later, where does Xiaomi stand

On Tuesday, the company said on Weibo that sales of its Redmi Note 7 surpassed 20 million units in just seven months. Since January, Xiaomi has been treating Redmi as an independent brand. The company wants the Xiaomi brand to stand for...

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