branding

2 days ago

Coca-Cola Spiced: How Coke rolled out its first new flavour in three years

Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.

2 days ago

RGA launches brand design consulting practice in EMEA

The service is already available in the US and Australia.

Feb 20, 2024

The Body Shop: Mourn its passing but celebrate its impact

So, The Body Shop, one of the pioneers of a better way to do business, has gone to the wall. It doesn't mean its impact won't be left behind, opines Amanda Powell-Smith.

Jan 25, 2024

The CMO’s MO: 'The industry should bring in simplification in communication' says Edelweiss Tokio's marketer

CMO Abhishek Gupta reveals his love for the mountains, the reason why he advocates for simplifying insurance communication, emphasising the urgent necessity to make it easily understandable.

Jan 18, 2024

Tiger Woods’ 27-year Nike deal offers clues into the complex world of athlete endorsements

Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and athletes.

Nov 28, 2023

Raymond: From 'the complete man' to an 'incomplete' man?

SOUNDING BOARD: Experts weigh in on whether menswear brand, Raymond, a brand that has long been associated with 'The Complete Man' tagline, will take a beating amid the latest family wrangle playing out between its MD and chairperson Gautam Singhania and his wife, Nawaz Modi Singhania