branding
Airbnb must learn to blend brand and performance, not silo them
Finding the right marketing mix is based on a huge number of factors that demand a truly agile approach.
The challenges of TikTok (and why it's worth your attention as an advertiser)
TikTok offers numerous advertising options, so it's no surprise some brands are unsure how to proceed. But marketers should get familiar with the platform's potential by looking at some of the best TikTok campaigns to date, writes the CEO of digital agency Red2.
Top challenges facing marketers in 2021 — and how to beat them
The platform is ramping up its B2B offerings, allowing marketers to create shoppable creative assets and measure campaign performance.
What the Airbnb IPO teaches us about the value of brand
Airbnb's eye-popping surge in value shows the profound power of a truly customer-centric brand, according to Wunderman Thompson's APAC transformation and strategy officer.
7 rules for creating an aspirational online experience
Maintaining the aspirational aspects of luxury marketing can be a tricky proposition online. AnalogFolk's Asia strategy director looks at how some premium brands are adjusting successfully.
Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world
From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response to calls for a more inclusive and diverse society.
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