Finding the right marketing mix is based on a huge number of factors that demand a truly agile approach.
TikTok offers numerous advertising options, so it's no surprise some brands are unsure how to proceed. But marketers should get familiar with the platform's potential by looking at some of the best TikTok campaigns to date, writes the CEO of digital agency Red2.
The platform is ramping up its B2B offerings, allowing marketers to create shoppable creative assets and measure campaign performance.
Airbnb's eye-popping surge in value shows the profound power of a truly customer-centric brand, according to Wunderman Thompson's APAC transformation and strategy officer.
Maintaining the aspirational aspects of luxury marketing can be a tricky proposition online. AnalogFolk's Asia strategy director looks at how some premium brands are adjusting successfully.
From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response to calls for a more inclusive and diverse society.
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