branding
Budweiser's APAC CMO on 'effortless marketing'
Matt Che expands on building a beer empire in the region, sticking to its brand purpose through inclusivity while celebrating seasonal events and using experiential tech to leverage consumer insights.
What's the fuss about private-traffic marketing in China?
Private traffic is becoming a sought-after brand asset, especially as walled gardens made up of Alibaba and Tencent are being torn down by regulators.
Is personal branding more important than qualifications?
A strong online presence is important to boost visibility and ‘sell’ your skills—but should it supersede meritocracy?
Downshifting lifestyles: What does the trend mean for brands?
More people with the means to do so want to opt out of the traditional rat race to pursue more meaningful lifestyles. How can brands meet them there?
Will 2022 be the year of the 'sonic boom'?
Ten predictions for the sonic branding and marketing industry in 2022.
How brands can mimic leaders to succeed
Walmart, Kraft Heinz, Tyson Foods, Samsung, Toyota, and Best Buy. All of these brands share one common thread. By the end of 2021, they had successfully leveraged their brand and excelled at a time when most brands struggled to make an impact.
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