THE AD CONTRARIAN: Brand babblers seem to think that every business problem is a branding problem.
The limitations of brand valuation as a concept are becoming increasingly noticeable, so it's time for a rethink.
Branding experts and packaging designers give their view on which brand designs stood out in Asia-Pacific over the past decade.
The approach promises deeper and clearer insights on complex societal interactions that impact the relationships between people and all kinds of products and services.
A reworking of the agency's logo and overall style aims to better convey "the meaning in our name" and "evoke the balance between ideas and data". What do you think?
Xiaomi has perhaps done too good a job building a budget brand. We asked experts whether the company can upgrade its image into premium territory.
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