branding

Apr 15, 2021

Airbnb must learn to blend brand and performance, not silo them

Finding the right marketing mix is based on a huge number of factors that demand a truly agile approach.

Mar 12, 2021

The challenges of TikTok (and why it's worth your attention as an advertiser)

TikTok offers numerous advertising options, so it's no surprise some brands are unsure how to proceed. But marketers should get familiar with the platform's potential by looking at some of the best TikTok campaigns to date, writes the CEO of digital agency Red2.

Dec 16, 2020

What the Airbnb IPO teaches us about the value of brand

Airbnb's eye-popping surge in value shows the profound power of a truly customer-centric brand, according to Wunderman Thompson's APAC transformation and strategy officer.

Nov 10, 2020

7 rules for creating an aspirational online experience

Maintaining the aspirational aspects of luxury marketing can be a tricky proposition online. AnalogFolk's Asia strategy director looks at how some premium brands are adjusting successfully.

Oct 23, 2020

Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world

From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response to calls for a more inclusive and diverse society.