branding

Mar 31, 2020

Branding and grandstanding

THE AD CONTRARIAN: Brand babblers seem to think that every business problem is a branding problem.

Feb 21, 2020

Why we need to ditch brand valuation

The limitations of brand valuation as a concept are becoming increasingly noticeable, so it's time for a rethink.

Dec 23, 2019

Best brand designs of the past decade, according to experts

Branding experts and packaging designers give their view on which brand designs stood out in Asia-Pacific over the past decade.

Sep 19, 2019

Systems thinking: a new lens on complexity

The approach promises deeper and clearer insights on complex societal interactions that impact the relationships between people and all kinds of products and services.

Sep 18, 2019

What's the meaning of this? The new Essence branding

A reworking of the agency's logo and overall style aims to better convey "the meaning in our name" and "evoke the balance between ideas and data". What do you think?

Aug 30, 2019

Brand Health Check: What's next for Xiaomi

Xiaomi has perhaps done too good a job building a budget brand. We asked experts whether the company can upgrade its image into premium territory.