The platform is ramping up its B2B offerings, allowing marketers to create shoppable creative assets and measure campaign performance.
Airbnb's eye-popping surge in value shows the profound power of a truly customer-centric brand, according to Wunderman Thompson's APAC transformation and strategy officer.
Maintaining the aspirational aspects of luxury marketing can be a tricky proposition online. AnalogFolk's Asia strategy director looks at how some premium brands are adjusting successfully.
From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response to calls for a more inclusive and diverse society.
OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems irrational—especially if they actually do care about diversity and inclusion.
Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.
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