india

Apr 10, 2022

PepsiCo India ends association with WPP after 30 years

Wunderman Thompson, Mindshare, and Autumn Grey will not participate in the re-pitching process.

Mar 7, 2022

ADK acquires India-based Rage Communications

The deal will give the Japanese network access to clients in India and Australia.

Jan 12, 2022

Olay shows how bias pushes girls out of STEM

With a campaign by Publicis Singapore, the brand launches an initiative to close the gender gap in STEM careers in India.

Dec 20, 2021

A cat’s disappointment and a dog’s satisfaction over the arrival of Swiggy One in India

The Lowe Lintas campaign for a new membership program highlights how members can avail multiple benefits, including free deliveries and extra discounts on restaurants.

Dec 20, 2021

Understanding Gen Z in India

Indians born between 1997 and 2010 differ both from the western conception of Gen Z consumers and from each other, depending on where and how they live.

Nov 25, 2021

Tanishq Jewellery in India roots for a marriage, not a wedding

Conceptualised by Dentsu Webchutney and Superfly, the three-minute film inspires couples on their way to the aisle, to go beyond the conversation of a wedding and talk about their marriage, which is a lifelong bond.