xiaomi
Defining 'internationalisation' through events
Pico+ and George P. Johnson are among the agencies responsible for overseas brand activation activities and business forums for Chinese brands.
Xiaomi is empowering brands to connect with people
Through its MIOT Ecosystem, the Chinese tech and internet giant is moving mountains to diversify its products and services.
Xiaomi's MIOT Ecosystem empowers brands to connect with people
From smartphones to smarthomes, the Chinese company is diversifying products and services.
Xiaomi's poor IPO may have little bearing on its consumer brand equity
Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.
McDonald’s, Nike take top honours at Tencent MIND Awards
Event sets new precedent for creative digital campaigns in China.
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Senior Manager, Media Hong Kong
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