xiaomi

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Defining 'internationalisation' through events
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Nov 2, 2018

Defining 'internationalisation' through events

Pico+ and George P. Johnson are among the agencies responsible for overseas brand activation activities and business forums for Chinese brands.

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Xiaomi's poor IPO may have little bearing on its consumer brand equity
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Jul 9, 2018

Xiaomi's poor IPO may have little bearing on its consumer brand equity

Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.

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Xiaomi takes over as Asia’s top Chinese brand
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Jun 4, 2018

Xiaomi takes over as Asia’s top Chinese brand

Lenovo tumbles from its perch.

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