Campaign India Team
Feb 10, 2020

Vivo overtakes Samsung to become number two selling smartphone brand in India

The smartphone market in India grew by 8 per cent in 2019 and sold 152.5 million units according to IDC India's report

A recent Vivo campaign featuring Aamir Khan
A recent Vivo campaign featuring Aamir Khan
According to International Data Corporation (IDC), India's smartphone market grew 8% in 2019, shipping 152.5 million units.
 
India became the second largest smartphone market in 2019 (China is number one) ahead of the USA. The overall mobile phone market, with annual shipments of 282.9 million units, declined by 12.3% due to fewer 4G feature phones.
 
The mid-range segment of US$ 200-500 (Rs 14,000-35,000) accounted for the strongest YoY growth of 55.2%, accounting for 19.3% of the overall smartphone market. 
 
The smartphone market is still being led by Xiaomi. Vivo has replaced Samsung at number two. The top five is completed by Oppo and Realme.
 
 
In the mid-premium (Rs 21,000 - Rs 35,000) segment, Vivo continued to lead the market with 28.0% share in 2019, on the back of the V15 Pro, followed by OnePlus at 20.2% share owing to the OnePlus 7 model. 
 
In the premium (Rs 35,000+) segment, Apple surpassed Samsung for the leadership position with a market share of 47.4% in 2019, driven by aggressive price drops on previous generation models, bank offers on debit/credit cards, strong e-Tailer sales momentum, and a lower iPhone 11 launch price compared to the iPhone XR.
 
 
Source:
Campaign India

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