Feb 10, 2020

Vivo overtakes Samsung to become number two selling smartphone brand in India

The smartphone market in India grew by 8 per cent in 2019 and sold 152.5 million units according to IDC India's report

Nov 25, 2019

Ogilvy resolves plagiarism dispute with Vivo, Dentsu Impact in India

Ogilvy had dragged Vivo and its agency Dentsu to court after the smartphone company had made a commercial similar to what the agency had proposed in a failed pitch.

Jun 19, 2018

What's that jumble of Chinese characters at the World Cup?

Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.

May 23, 2018

World Cup ROI not a major concern for Chinese smartphone maker Vivo

The Chinese smartphone maker, which kicked off its 2018 Russia World Cup branding blitz last night in Beijing, says it is in the game for the long haul.

Oct 10, 2017

Powerhouse Chinese brands lacking in simplicity: Survey

Alipay and WeChat falter, but Hilton and Vivo excel in consistent and clear communication, according to a Siegel+Gale study.

Sep 26, 2017

Apple in China: When lucky number 8 doesn't guarantee prosperity

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.