With the usual energy of Independence Day missing due to pandemic restrictions, marketers find new ways to connect with consumers.
Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.
The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China
The smartphone market in India grew by 8 per cent in 2019 and sold 152.5 million units according to IDC India's report
Ogilvy had dragged Vivo and its agency Dentsu to court after the smartphone company had made a commercial similar to what the agency had proposed in a failed pitch.
Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.
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