The OMG media agency unseated the local incumbent and three other challengers to win the pitch.
To make the most of this heightened interest, Chinese social media platforms are doubling down on their World Cup content.
For better or worse, the power smartphones hold over us is pretty much unprecedented in the history of consumer products. Find out which brands people in Asia obsess over the most in this special report.
With the usual energy of Independence Day missing due to pandemic restrictions, marketers find new ways to connect with consumers.
Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.
The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China
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