Marketing PR Analysis
Julienna Law
Dec 14, 2022

Vivo, Wanda and other Chinese brands score big at FIFA World Cup Qatar 2022

To make the most of this heightened interest, Chinese social media platforms are doubling down on their World Cup content.

Mengniu Dairy opens a booth at the FIFA World Cup Qatar 2022 to promote its products and traditional Chinese culture. Photo: Mengniu Dairy

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