Jenny Chan 陳詠欣
Jun 19, 2018

What's that jumble of Chinese characters at the World Cup?

Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.

China does not have a team qualified for the 2018FIFAWorldCup yet the presence of China Inc is both glaringly obvious and subtle at the same time. The FIFA mascot 'Zabivaka' and its wolf-like accessories, trophy replicas and official match balls are all made in China, while Chinese brands Wanda, Hisense, Vivo, Mengniu, Yadea, Luci and Diking are all sponsors at various levels. 

Chinese sponsors accounted for seven out of 20...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Reed Exhibitions announces JV with Shanghai Forever Exhibition
Premium
1 hour ago

Reed Exhibitions announces JV with Shanghai Forever ...

The partnership signals the events organiser's expansion into the Chinese automative manufacturing industry.

Premium
Face-to-face meetings still well-regarded: CWT
Premium
2 hours ago

Face-to-face meetings still well-regarded: CWT

Better travel policies and ROI measurements are key to retaining the value of face-to-face meetings.

Premium
Global vs. local: how locality shapes campaign success
Premium
2 hours ago

Global vs. local: how locality shapes campaign success

BBC’s commercial leaders share lessons from Asia-Pacific

Premium
2019 Cannes jury presidents list is tone deaf to global diversity calls
Premium
3 hours ago

2019 Cannes jury presidents list is tone deaf to ...

24 of 27 upcoming Cannes jury presidents this year now work in the US or UK.