Jenny Chan 陳詠欣
Jun 19, 2018

What's that jumble of Chinese characters at the World Cup?

Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.

China does not have a team qualified for the 2018FIFAWorldCup yet the presence of China Inc is both glaringly obvious and subtle at the same time. The FIFA mascot 'Zabivaka' and its wolf-like accessories, trophy replicas and official match balls are all made in China, while Chinese brands Wanda, Hisense, Vivo, Mengniu, Yadea, Luci and Diking are all sponsors at various levels. 

Chinese sponsors accounted for seven out of 20...

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