football

Dec 1, 2021

Qatar World Cup is advertising’s biggest ‘set-piece’ opportunity

Brands should start planning for Fifa's first winter World Cup.

Jul 14, 2021

Should social media users be required to prove their ID to stamp out online abuse?

Campaigners argue that no identity equals no accountability.

Apr 20, 2021

Unforgivable, tone-deaf land grab’ could ‘decimate football’s legacy’

Communications experts have slammed the lack of stakeholder engagement and the timing of an announcement that 12 elite football clubs want to form a European Super league.

Jul 15, 2020

Why brands should tap into Asia’s growing football fanbase

Football appetite is surging regionally as a welcome distraction from COVID-19, giving brands the chance to align with this hugely positive social currency.

Jul 10, 2020

AC Milan's mission to redefine the sport experience

The club's chief revenue officer discusses its partnership with JAY-Z's Roc Nation, its new stadium, and accelerating brand transformation amid global crises.

Feb 14, 2020

Singapore's Sea Group buys local football club

The local internet giant wants to breathe new life into Singapore's football scene.