football
Qatar World Cup is advertising’s biggest ‘set-piece’ opportunity
Brands should start planning for Fifa's first winter World Cup.
Should social media users be required to prove their ID to stamp out online abuse?
Campaigners argue that no identity equals no accountability.
Unforgivable, tone-deaf land grab’ could ‘decimate football’s legacy’
Communications experts have slammed the lack of stakeholder engagement and the timing of an announcement that 12 elite football clubs want to form a European Super league.
Why brands should tap into Asia’s growing football fanbase
Football appetite is surging regionally as a welcome distraction from COVID-19, giving brands the chance to align with this hugely positive social currency.
AC Milan's mission to redefine the sport experience
The club's chief revenue officer discusses its partnership with JAY-Z's Roc Nation, its new stadium, and accelerating brand transformation amid global crises.
Singapore's Sea Group buys local football club
The local internet giant wants to breathe new life into Singapore's football scene.
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