Nov 10, 2023

A view from Dave Trott: Play the advantage

The brief is a set of rules and marketing’s job is to enforce the brief, says Dave Trott.

Aug 23, 2023

Women's World Cup: seeing is not the same as believing

As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.

Aug 18, 2023

Tourism Australia congratulates England in Women’s World Cup ad

The ad follows England’s victory against Australia in the semi-final of the Fifa Women’s World Cup.

Aug 17, 2023

How Man City, PSG and Bayern connect with APAC fans through tech and data

Tapping into the Asian market is something most European football clubs have been keen to do over the years, but to varying degrees of infiltration. Campaign spoke to some of the biggest clubs in Europe as they headed to APAC, to find out how they stay in touch with Asian fanbases.

Aug 16, 2023

EA Sports celebrates game launch with immersive ‘clubhouse’

The event, created by Uncommon Creative Studio, revealed the game’s cover star as Manchester City striker Erling Haaland.

Aug 16, 2023

Case study: How Final Fantasy reached new players on its 16th game

The 35-year-old video game series used athletes to bring new players around the world into the fold.