football
J&T Express ropes in Lionel Messi as global brand ambassador
The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.
Qatar's Budweiser beer ban ‘a storm in a pint cup’
Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown out of proportion.
The tricky (WhatsApp) group stages
This World Cup will see the watching millions engaging via social media groups like never before. That presents opportunities and challenges for brands.
Is the World Cup worth the investment for brands?
Between human rights violations, a corruption scandal and a global recession, the 2022 FIFA World Cup soccer tournament poses a tricky balancing act for advertisers.
What are Chinese sponsors hoping to get out of the World Cup?
Chinese brands are the biggest-spending sponsors at the 2022 Qatar World Cup. But with a tournament dogged by controversy, will it deliver the results brands are hoping for?
Human rights bodies call on fans to boycott World Cup quarter-final
Qatar-hosted quarter final takes place on United Nations’ International Day of Human Rights.
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