football
Game on: Local v. international sports leagues in Asia
Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?
The amount of plastic football fans eat is nuts
Grey Malaysia converted research about microplastic ingestion into disturbing in-stadium messages for the WWF during the recent Malaysian Football League final.
Manchester United scores in China with experience centre and app
The club continues to flex its muscles in China where its fanbase tips over 100 million.
Women's World Cup spots score terribly on branding and sales measures
Public found the ads involving and emotional but weren't sure which brands they were for.
Football boots rival sports into touch
F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.
Tiger Street Football kicks off in Vietnam
Long-running soccer festival brings ex-pro Rio Ferdinand on board.
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