football

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Game on: Local v. international sports leagues in Asia
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Jul 30, 2019

Game on: Local v. international sports leagues in Asia

Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?

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The amount of plastic football fans eat is nuts
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Jul 30, 2019

The amount of plastic football fans eat is nuts

Grey Malaysia converted research about microplastic ingestion into disturbing in-stadium messages for the WWF during the recent Malaysian Football League final.

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Manchester United scores in China with experience centre and app
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Jul 4, 2019

Manchester United scores in China with experience centre and app

The club continues to flex its muscles in China where its fanbase tips over 100 million.

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Women's World Cup spots score terribly on branding and sales measures
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Jul 1, 2019

Women's World Cup spots score terribly on branding and sales measures

Public found the ads involving and emotional but weren't sure which brands they were for.

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Football boots rival sports into touch
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Jun 11, 2019

Football boots rival sports into touch

F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.

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Tiger Street Football kicks off in Vietnam
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Apr 29, 2019

Tiger Street Football kicks off in Vietnam

Long-running soccer festival brings ex-pro Rio Ferdinand on board.

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