football
How Asia is redefining football fandom for the digital age: Report
The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.
Japan Airlines campaign ropes in Liverpool football stars
Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.
ID Mobile taps into football transfer deadline by flagging up customer 'signings'
The campaign was created by Trouble Maker.
A view from Dave Trott: Play the advantage
The brief is a set of rules and marketing’s job is to enforce the brief, says Dave Trott.
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Women's World Cup: seeing is not the same as believing
As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.
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Tourism Australia congratulates England in Women’s World Cup ad
The ad follows England’s victory against Australia in the semi-final of the Fifa Women’s World Cup.
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