football

Nov 28, 2022

J&T Express ropes in Lionel Messi as global brand ambassador

The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.

Nov 22, 2022

Qatar's Budweiser beer ban ‘a storm in a pint cup’

Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown out of proportion.

Nov 21, 2022

The tricky (WhatsApp) group stages

This World Cup will see the watching millions engaging via social media groups like never before. That presents opportunities and challenges for brands.

Nov 21, 2022

Is the World Cup worth the investment for brands?

Between human rights violations, a corruption scandal and a global recession, the 2022 FIFA World Cup soccer tournament poses a tricky balancing act for advertisers.

Nov 18, 2022

What are Chinese sponsors hoping to get out of the World Cup?

Chinese brands are the biggest-spending sponsors at the 2022 Qatar World Cup. But with a tournament dogged by controversy, will it deliver the results brands are hoping for?

Nov 17, 2022

Human rights bodies call on fans to boycott World Cup quarter-final

Qatar-hosted quarter final takes place on United Nations’ International Day of Human Rights.