The brief is a set of rules and marketing’s job is to enforce the brief, says Dave Trott.
As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.
The ad follows England’s victory against Australia in the semi-final of the Fifa Women’s World Cup.
Tapping into the Asian market is something most European football clubs have been keen to do over the years, but to varying degrees of infiltration. Campaign spoke to some of the biggest clubs in Europe as they headed to APAC, to find out how they stay in touch with Asian fanbases.
The event, created by Uncommon Creative Studio, revealed the game’s cover star as Manchester City striker Erling Haaland.
The 35-year-old video game series used athletes to bring new players around the world into the fold.
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