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Oct 26, 2020

How to unlock B2B marketing ROI through connected experiences

Personalising individual experiences may no longer be considered an 'extra' offering in B2B marketing.

Oct 26, 2020

It's time to end our addiction to 50-year-old measurement tools

Brand measurement must evolve to continue justifying upper-funnel investment

Jan 31, 2020

Diageo: Focus on effectiveness helped us up media spend by $260m

Drinks giant reported organic sales growth of 4% in last six months of 2019.

Jan 30, 2020

AdCity partners with Moving Walls on OOH measurement

TECH BITES: New alliance between Havas Group's out-of-home brand and adtech firm aims to make ROI tracking more precise across APAC markets.

Sep 17, 2019

How this one lesson from TV can make your digital budget work harder

Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.

Sep 11, 2019

ANA launches new measurement division to 'level playing field'

'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'