roi

Nov 24, 2022

Back to basics: Measuring marketing ROI for your campaigns

There are three steps that can help successful marketing organisations to accurately calculate MROI says AppsFlyer's growth director for ANZ.

Jul 19, 2022

Nielsen report: Advertisers aren’t spending enough money

Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.

Jun 7, 2022

No metaverse agencies of record, please

Agencies need to learn how to think through multiple universes in an integrated way.

Jun 7, 2022

How should brands measure ROI in the metaverse?

In these early days of metaverse campaigns, marketers might still be unclear about measuring success. Experts discuss ways this can be done simply and effectively.

May 11, 2022

Influencer campaigns lack memorability and impact, new study shows

More than half of the UK consumers surveyed admitted they could not recall a brand’s name after seeing it in an influencer post, with only a quarter having purchased a product recommended by an influencer.

Oct 26, 2020

How to unlock B2B marketing ROI through connected experiences

Personalising individual experiences may no longer be considered an 'extra' offering in B2B marketing.