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Cost per head is dead: Better ways to judge experiential
Brands must move beyond superficial metrics to focus on the quality, not quantity, of interactions.
KPI moneyball: How measuring smarter will give you the edge
Become a KPI wizard to up your game.
Creativity the key to capturing scarce attention online
It’s time for the industry to re-think the meaning of engagement online.
Starcom chief: “Nobody wants to work with a cloud over their head”
Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.
Proving ROI, measurement biggest problems for APAC marketers: Kantar
TOP OF THE CHARTS: New study finds marketers are too focused on short-term sales.
Accurate ROI, budget constraints are hurdles for content marketing
In search of a remedy, one-stop-shops are gaining traction by bringing agency, production and broadcast services under one umbrella.
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1 Women Leading Change Awards winners
3 PR Awards Asia winners for 2019 revealed
6 MediaMonks announces trio of APAC hires
8 Presenting: Asia's Top 1000 Brands 2019
