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KPI moneyball: How measuring smarter will give you the edge
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Dec 6, 2018

KPI moneyball: How measuring smarter will give you the edge

Become a KPI wizard to up your game.

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Creativity the key to capturing scarce attention online
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Dec 4, 2018

Creativity the key to capturing scarce attention online

It’s time for the industry to re-think the meaning of engagement online.

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Starcom chief: “Nobody wants to work with a cloud over their head”
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Nov 29, 2018

Starcom chief: “Nobody wants to work with a cloud over their head”

Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.

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Proving ROI, measurement biggest problems for APAC marketers: Kantar
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Oct 10, 2018

Proving ROI, measurement biggest problems for APAC marketers: Kantar

TOP OF THE CHARTS: New study finds marketers are too focused on short-term sales.

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What's that jumble of Chinese characters at the World Cup?
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Jun 19, 2018

What's that jumble of Chinese characters at the World Cup?

Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.

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