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Influencer campaigns lack memorability and impact, new study shows
More than half of the UK consumers surveyed admitted they could not recall a brand’s name after seeing it in an influencer post, with only a quarter having purchased a product recommended by an influencer.
How to unlock B2B marketing ROI through connected experiences
Personalising individual experiences may no longer be considered an 'extra' offering in B2B marketing.
It's time to end our addiction to 50-year-old measurement tools
Brand measurement must evolve to continue justifying upper-funnel investment
Diageo: Focus on effectiveness helped us up media spend by $260m
Drinks giant reported organic sales growth of 4% in last six months of 2019.
AdCity partners with Moving Walls on OOH measurement
TECH BITES: New alliance between Havas Group's out-of-home brand and adtech firm aims to make ROI tracking more precise across APAC markets.
How this one lesson from TV can make your digital budget work harder
Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.
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