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Jan 31, 2020

Diageo: Focus on effectiveness helped us up media spend by $260m

Drinks giant reported organic sales growth of 4% in last six months of 2019.

Jan 30, 2020

AdCity partners with Moving Walls on OOH measurement

TECH BITES: New alliance between Havas Group's out-of-home brand and adtech firm aims to make ROI tracking more precise across APAC markets.

Sep 17, 2019

How this one lesson from TV can make your digital budget work harder

Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.

Sep 11, 2019

ANA launches new measurement division to 'level playing field'

'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'

May 29, 2019

Cost per head is dead: Better ways to judge experiential

Brands must move beyond superficial metrics to focus on the quality, not quantity, of interactions.

Dec 6, 2018

KPI moneyball: How measuring smarter will give you the edge

Become a KPI wizard to up your game.