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Jun 5, 2025

A Cannes Lions 2025 guide for ROI-hungry APAC marketers

The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.

Apr 23, 2025

ROI index charts rise of Moloco and Reddit alongside big tech

Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.

Apr 9, 2025

75% of marketers report declining returns on social media ad spend

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.

Aug 17, 2024

Are ad agencies prioritising campaign metrics over creativity?

Chasing clicks and conversions is great, but are ad agencies getting blinded by data and performance metrics, sidelining creativity? Campaign explores.

Jun 11, 2024

Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads

The vice chairman of Ogilvy UK argues digital advertising is broken.

Apr 4, 2024

Marketers shouldn’t fear the accountability brought by data

If you’ve never run a failed campaign, are you sure you’re holding yourself to the right standard?