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The big issues brands must tackle to deliver seamless consumer experiences
CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.
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APAC marketers have low confidence in digital ROI measurement
TOP OF THE CHARTS: APAC marketers embrace streaming channels for ads despite questions on effectiveness, according to Nielsen’s Annual Marketing Report
Back to basics: Measuring marketing ROI for your campaigns
There are three steps that can help successful marketing organisations to accurately calculate MROI says AppsFlyer's growth director for ANZ.
Nielsen report: Advertisers aren’t spending enough money
Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.
No metaverse agencies of record, please
Agencies need to learn how to think through multiple universes in an integrated way.
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How should brands measure ROI in the metaverse?
In these early days of metaverse campaigns, marketers might still be unclear about measuring success. Experts discuss ways this can be done simply and effectively.
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