There are three steps that can help successful marketing organisations to accurately calculate MROI says AppsFlyer's growth director for ANZ.
Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.
Agencies need to learn how to think through multiple universes in an integrated way.
In these early days of metaverse campaigns, marketers might still be unclear about measuring success. Experts discuss ways this can be done simply and effectively.
More than half of the UK consumers surveyed admitted they could not recall a brand’s name after seeing it in an influencer post, with only a quarter having purchased a product recommended by an influencer.
Personalising individual experiences may no longer be considered an 'extra' oﬀering in B2B marketing.
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