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KPI moneyball: How measuring smarter will give you the edge
Become a KPI wizard to up your game.
Creativity the key to capturing scarce attention online
It’s time for the industry to re-think the meaning of engagement online.
Starcom chief: “Nobody wants to work with a cloud over their head”
Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.
Proving ROI, measurement biggest problems for APAC marketers: Kantar
TOP OF THE CHARTS: New study finds marketers are too focused on short-term sales.
Accurate ROI, budget constraints are hurdles for content marketing
In search of a remedy, one-stop-shops are gaining traction by bringing agency, production and broadcast services under one umbrella.
What's that jumble of Chinese characters at the World Cup?
Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.
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Senior Manager, Media Hong Kong
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