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May 3, 2023

The big issues brands must tackle to deliver seamless consumer experiences

CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.

Apr 27, 2023

APAC marketers have low confidence in digital ROI measurement

TOP OF THE CHARTS: APAC marketers embrace streaming channels for ads despite questions on effectiveness, according to Nielsen’s Annual Marketing Report

Nov 24, 2022

Back to basics: Measuring marketing ROI for your campaigns

There are three steps that can help successful marketing organisations to accurately calculate MROI says AppsFlyer's growth director for ANZ.

Jul 19, 2022

Nielsen report: Advertisers aren’t spending enough money

Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.

Jun 7, 2022

No metaverse agencies of record, please

Agencies need to learn how to think through multiple universes in an integrated way.

Jun 7, 2022

How should brands measure ROI in the metaverse?

In these early days of metaverse campaigns, marketers might still be unclear about measuring success. Experts discuss ways this can be done simply and effectively.