Jun 11, 2024

Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads

The vice chairman of Ogilvy UK argues digital advertising is broken.

Apr 4, 2024

Marketers shouldn’t fear the accountability brought by data

If you’ve never run a failed campaign, are you sure you’re holding yourself to the right standard?

Mar 28, 2024

AI for ROI: Taking the first steps into a new era of digital experience

While the ability for each person to have their own AI assistant may be a vision for the future, marketers are well positioned to reap the value and benefits of it right now. Meta's Derya Matras explores.

May 3, 2023

The big issues brands must tackle to deliver seamless consumer experiences

CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.

Apr 27, 2023

APAC marketers have low confidence in digital ROI measurement

TOP OF THE CHARTS: APAC marketers embrace streaming channels for ads despite questions on effectiveness, according to Nielsen’s Annual Marketing Report

Nov 24, 2022

Back to basics: Measuring marketing ROI for your campaigns

There are three steps that can help successful marketing organisations to accurately calculate MROI says AppsFlyer's growth director for ANZ.