Brands must move beyond superficial metrics to focus on the quality, not quantity, of interactions.
Become a KPI wizard to up your game.
It’s time for the industry to re-think the meaning of engagement online.
Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.
TOP OF THE CHARTS: New study finds marketers are too focused on short-term sales.
In search of a remedy, one-stop-shops are gaining traction by bringing agency, production and broadcast services under one umbrella.
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