by Julienna Law | Campaign Asia

Julienna Law

Apr 6, 2021

Is K-beauty’s reign coming to a close?

Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be.

Digital

Mar 12, 2021

Julienna Law

JD.com posts 31% jump in Q4 revenue

China’s ecommerce giant drove US$34.4 billion in revenue in the fourth quarter, reiterating the staying power of online shopping.

How brands should navigate Douyin’s 600 million daily users

Digital

Jan 18, 2021

Julienna Law

How brands should navigate Douyin’s 600 million ...

With over 600 million active daily users, Douyin offers brands broad access to increasingly important consumers: China’s Gen Z and millennials.

Chinese New Year isn’t looking overly prosperous for luxury

Marketing

Jan 17, 2021

Julienna Law

Chinese New Year isn’t looking overly prosperous ...

With 22 million people ordered to stay at home, this Chinese New Year celebration isn’t looking as 'over-the-top' as luxury brands had hoped.

Top news, insights and analysis every weekday

Campaign Asia

Julienna Law

Is K-beauty’s reign coming to a close?

JD.com posts 31% jump in Q4 revenue

How brands should navigate Douyin’s 600 million ...

Chinese New Year isn’t looking overly prosperous ...

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