Julienna Law

Jan 18, 2021

How brands should navigate Douyin’s 600 million ...

With over 600 million active daily users, Douyin offers brands broad access to increasingly important consumers: China’s Gen Z and millennials.

Jan 17, 2021

Chinese New Year isn’t looking overly prosperous ...

With 22 million people ordered to stay at home, this Chinese New Year celebration isn’t looking as 'over-the-top' as luxury brands had hoped.