Julienna Law

How brands should navigate Douyin’s 600 million daily users
Digital
Jan 18, 2021
Julienna Law

How brands should navigate Douyin’s 600 million ...

With over 600 million active daily users, Douyin offers brands broad access to increasingly important consumers: China’s Gen Z and millennials.

Chinese New Year isn’t looking overly prosperous for luxury
Marketing
Jan 17, 2021
Julienna Law

Chinese New Year isn’t looking overly prosperous ...

With 22 million people ordered to stay at home, this Chinese New Year celebration isn’t looking as 'over-the-top' as luxury brands had hoped.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WhatsApp users flock to Signal, Telegram in light of privacy concerns

1 Privacy concerns send WhatsApp users flocking to Signal, Telegram

Publicis Groupe holds sale talks with private equity investor

2 Publicis Groupe holds sale talks with private equity investor

Publicis Groupe wins L'Oreal China media pitch

3 Publicis Groupe wins L'Oreal China pitch

Dentsu reportedly looking to sell Tokyo HQ

4 Dentsu reportedly looking to sell its HQ

Unilever prepares to call international media-buying review

5 Unilever prepares to call international media-buying review

S4 Capital adds creative agency Tomorrow to MediaMonks in China

6 S4 Capital adds creative agency Tomorrow to MediaMonks in China

Publicis Groupe launches specialist gaming offer

7 Publicis Groupe launches specialist gaming offer

Health brands get ready for 2021: fads, fakes and FAANGs

8 Health brands get ready for 2021: fads, fakes and FAANGs

9 themes that will define creativity in APAC in 2021

9 9 themes that will define creativity in APAC in 2021

Software giant SAP hires Julia White as chief marketing and solutions officer

10 Software giant SAP hires Julia White as chief marketing and solutions officer