Julienna Law

Aug 4, 2022

Full steam ahead for Shein despite mounting concerns

Accusations of design theft and environmental damage aren’t holding Chinese company Shein back from global expansion. The next stop? Europe.

May 18, 2022

As Q1 results disappoint, should brands look beyond ...

Brands such as Starbucks, Tesla and Tod's are just a few brands that reported sluggish Q1 numbers. And it's going to take a whole lot more than coupons to stoke consumer spending.

Apr 18, 2022

Which Chinese brands are among the world's most ...

According to Brand Finance's recently released global brand rankings, one Chinese sportswear label is giving Nike, Adidas and Puma a run for their money.

Nov 30, 2021

China says no to gossip and star chasing

Chinese authorities are ramping up their crackdown on fan culture by monitoring the spread of celebrity information online, including their personal details and brand endorsements.

Oct 15, 2021

Everlane becomes latest US brand to exit China

Everlane is shutting down its Tmall flagship store after just two years, joining a growing list of brand casualties in China. Where did it go wrong?

Sep 29, 2021

Why SK-II’s storytelling still resonates with ...

In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China