Chinese authorities are ramping up their crackdown on fan culture by monitoring the spread of celebrity information online, including their personal details and brand endorsements.
Everlane is shutting down its Tmall flagship store after just two years, joining a growing list of brand casualties in China. Where did it go wrong?
In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China
Although China has outlawed excessive overtime, burnout culture continues to prevail. As more youth "lie flat" in protest, how should brands respond?
Chinese sportswear brand Anta is on track to overtake adidas in market value. How did it manage to rival more renowned brands?
Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China.
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