Julienna Law

Full steam ahead for Shein despite mounting concerns
News
Aug 4, 2022
Julienna Law

Full steam ahead for Shein despite mounting concerns

Accusations of design theft and environmental damage aren’t holding Chinese company Shein back from global expansion. The next stop? Europe.

As Q1 results disappoint, should brands look beyond China?
Advertising
May 18, 2022
Julienna Law

As Q1 results disappoint, should brands look beyond ...

Brands such as Starbucks, Tesla and Tod's are just a few brands that reported sluggish Q1 numbers. And it's going to take a whole lot more than coupons to stoke consumer spending.

Which Chinese brands are among the world's most valuable?
Marketing
Apr 18, 2022
Julienna Law

Which Chinese brands are among the world's most ...

According to Brand Finance's recently released global brand rankings, one Chinese sportswear label is giving Nike, Adidas and Puma a run for their money.

China says no to gossip and star chasing
Advertising
Nov 30, 2021
Julienna Law

China says no to gossip and star chasing

Chinese authorities are ramping up their crackdown on fan culture by monitoring the spread of celebrity information online, including their personal details and brand endorsements.

Everlane becomes latest US brand to exit China
Digital
Oct 15, 2021
Julienna Law

Everlane becomes latest US brand to exit China

Everlane is shutting down its Tmall flagship store after just two years, joining a growing list of brand casualties in China. Where did it go wrong?

Why SK-II’s storytelling still resonates with Chinese consumers
Marketing
Sep 29, 2021
Julienna Law

Why SK-II’s storytelling still resonates with ...

In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China

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