Communications experts have slammed the lack of stakeholder engagement and the timing of an announcement that 12 elite football clubs want to form a European Super league.
Who needs real-life football anyway?
Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.
Public found the ads involving and emotional but weren't sure which brands they were for.
F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.
Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.
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