As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.
Samir Singh, global chief marketing officer at Unilever Personal Care, tells PRWeek how he expects the FMCG company’s sponsorship work in the sphere of women’s football to evolve.
The ad follows England’s victory against Australia in the semi-final of the Fifa Women’s World Cup.
The campaign by Jung von Matt Sports looks at the roots of organised women's football and is backed by World Cup on-site activations.
From FanDuel to Budweiser, brands are drumming up excitement as the Women’s World Cup draws record ad sales in the US.
Brand sponsors of women’s sports often sound patronizing, or worse, unwittingly reinforce harmful misconceptions.
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