Unsuspecting Malaysian gamers were given easy wins in this activation so that they could ‘have a break’.
Byju's will aim to create content with educational messages as part of its activation plan
Brands should start planning for Fifa's first winter World Cup.
Communications experts have slammed the lack of stakeholder engagement and the timing of an announcement that 12 elite football clubs want to form a European Super league.
Who needs real-life football anyway?
Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.
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