fifa

May 12, 2022

KitKat surprises Fifa gamers with own goals

Unsuspecting Malaysian gamers were given easy wins in this activation so that they could ‘have a break’.

Mar 24, 2022

Byju's and FIFA announce partnership for Qatar 2022

Byju's will aim to create content with educational messages as part of its activation plan

Dec 1, 2021

Qatar World Cup is advertising’s biggest ‘set-piece’ opportunity

Brands should start planning for Fifa's first winter World Cup.

Apr 20, 2021

Unforgivable, tone-deaf land grab’ could ‘decimate football’s legacy’

Communications experts have slammed the lack of stakeholder engagement and the timing of an announcement that 12 elite football clubs want to form a European Super league.

Sep 18, 2019

The gameplan for football brands: more China, India, women and tech

Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.