fifa
May 12, 2022
KitKat surprises Fifa gamers with own goals
Unsuspecting Malaysian gamers were given easy wins in this activation so that they could ‘have a break’.
Mar 24, 2022
Byju's and FIFA announce partnership for Qatar 2022
Byju's will aim to create content with educational messages as part of its activation plan
Dec 1, 2021
Qatar World Cup is advertising’s biggest ‘set-piece’ opportunity
Brands should start planning for Fifa's first winter World Cup.
Apr 20, 2021
Unforgivable, tone-deaf land grab’ could ‘decimate football’s legacy’
Communications experts have slammed the lack of stakeholder engagement and the timing of an announcement that 12 elite football clubs want to form a European Super league.
Dec 6, 2020
Football gets a bit too real in campaign for Fifa 21 on next-gen consoles
Who needs real-life football anyway?
Sep 18, 2019
The gameplan for football brands: more China, India, women and tech
Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.
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