fifa

Nov 17, 2022

Human rights bodies call on fans to boycott World Cup quarter-final

Qatar-hosted quarter final takes place on United Nations’ International Day of Human Rights.

Nov 16, 2022

Nike's World Cup ad brings together footballers past, present and future

'Footballverse' follows a group of scientists who look to find out who the best player of all time is.

Nov 16, 2022

Amul kicks off with Lionel Messi and Cristiano Ronaldo ahead of World Cup 2022

The dairy brand has partnered with the Argentinean and Portuguese national teams for the tournament

Nov 15, 2022

McDonald's turns to Jason Sudeikis for World Cup campaign

'Wanna go to McDonald's' is the brand's largest global campaign to date.

Nov 15, 2022

Qatar lessons: advertisers urged to avoid mentioning host nation in World Cup campaigns

The festive football season will throw up enough challenges for brands in terms of media planning and creative, but the white elephant in the room that has many marketing executives cautious is where the event is being held – Qatar.

Nov 14, 2022

Adidas reunites its global football family ahead of the FIFA World Cup

Watch the film featuring Lionel Messi, Son Heung-Min, Karim Benzema, Jude Bellingham, Stormzy, Achraf Hakimi, Pedri and Serge Gnabry here