fifa
23 hours ago
Unforgivable, tone-deaf land grab’ could ‘decimate football’s legacy’
Communications experts have slammed the lack of stakeholder engagement and the timing of an announcement that 12 elite football clubs want to form a European Super league.
Dec 6, 2020
Football gets a bit too real in campaign for Fifa 21 on next-gen consoles
Who needs real-life football anyway?
Sep 18, 2019
The gameplan for football brands: more China, India, women and tech
Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.
Jul 1, 2019
Women's World Cup spots score terribly on branding and sales measures
Public found the ads involving and emotional but weren't sure which brands they were for.
Jun 11, 2019
Football boots rival sports into touch
F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.
Jul 31, 2018
Post World Cup data breakdown: Was it worth it?
Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
