fifa

23 hours ago

Unforgivable, tone-deaf land grab’ could ‘decimate football’s legacy’

Communications experts have slammed the lack of stakeholder engagement and the timing of an announcement that 12 elite football clubs want to form a European Super league.

Sep 18, 2019

The gameplan for football brands: more China, India, women and tech

Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.

Jul 1, 2019

Women's World Cup spots score terribly on branding and sales measures

Public found the ads involving and emotional but weren't sure which brands they were for.

Jun 11, 2019

Football boots rival sports into touch

F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.

Jul 31, 2018

Post World Cup data breakdown: Was it worth it?

Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.