sponsorship

Aug 5, 2020

In reverse decision, Vivo set to leave as IPL lead sponsor

Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.

Jul 29, 2020

Brand investment in esports heads toward $1 billion, with Asia leading consumption

Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.

Jun 5, 2020

While many live sports are still paused, your sports strategy shouldn't be

"Historically in times of crisis, sports have played a vital role in healing and unifying."

Apr 24, 2020

BMW banks on esports to be relevant among younger demographic

New global partnerships signal an aggressive push for the brand to appear ‘younger’.

Feb 28, 2020

Making her Olympic debut: Hello Kitty

Sanrio character's Team USA sponsorship includes promoting inclusivity along with apparel and toys.

Nov 19, 2019

Airbnb to sponsor Olympics and Paralympics to 2028

Accommodation business becomes top-tier partner alongside likes of Coca-Cola and Visa.