The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.
The top partner cited lack of public support in its decision to not air sponsorship ads, as the Olympic Village reports its fourth Covid case.
Ispace, a Japan-based commercial venture that counts Dentsu among its strategic partners, today announced it's one step closer to putting a lander on the lunar surface next year—with brand sponsors along for the ride.
The deal aims to accelerate the development of Women in Rugby.
Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.
Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.
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