sponsorship

Sep 16, 2021

Teeing up your brand for sports partnerships

The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.

Jul 19, 2021

Toyota pulls Tokyo Olympics ads

The top partner cited lack of public support in its decision to not air sponsorship ads, as the Olympic Village reports its fourth Covid case.

Jul 14, 2021

The moon is (soon to be) open for business

Ispace, a Japan-based commercial venture that counts Dentsu among its strategic partners, today announced it's one step closer to putting a lander on the lunar surface next year—with brand sponsors along for the ride.

Jun 10, 2021

Mastercard enters five-year partnership with World Rugby women’s game

The deal aims to accelerate the development of Women in Rugby.

Aug 5, 2020

In reverse decision, Vivo set to leave as IPL lead sponsor

Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.

Jul 29, 2020

Brand investment in esports heads toward $1 billion, with Asia leading consumption

Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.