Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.
Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.
"Historically in times of crisis, sports have played a vital role in healing and unifying."
New global partnerships signal an aggressive push for the brand to appear ‘younger’.
Sanrio character's Team USA sponsorship includes promoting inclusivity along with apparel and toys.
Accommodation business becomes top-tier partner alongside likes of Coca-Cola and Visa.
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