Qatar's time-zone makes it conducive for Budweiser consumption in India: Vineet Sharma
The VP, marketing - South Asia, AB InBev, explains why he expects consumption to increase during the tournament, the recent foray into the whiskey category and more.
Is the World Cup worth the investment for brands?
Between human rights violations, a corruption scandal and a global recession, the 2022 FIFA World Cup soccer tournament poses a tricky balancing act for advertisers.
What are Chinese sponsors hoping to get out of the World Cup?
Chinese brands are the biggest-spending sponsors at the 2022 Qatar World Cup. But with a tournament dogged by controversy, will it deliver the results brands are hoping for?
How should marketers approach the Qatar World Cup?
With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.
Oppo extends interest in sports marketing with UEFA deal
Chinese electronics brand signs up with European football body across different competitions, including the Champions League for the next two seasons.
Teeing up your brand for sports partnerships
The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.
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