sponsorship

Nov 21, 2022

Qatar's time-zone makes it conducive for Budweiser consumption in India: Vineet Sharma

The VP, marketing - South Asia, AB InBev, explains why he expects consumption to increase during the tournament, the recent foray into the whiskey category and more.

Nov 21, 2022

Is the World Cup worth the investment for brands?

Between human rights violations, a corruption scandal and a global recession, the 2022 FIFA World Cup soccer tournament poses a tricky balancing act for advertisers.

Nov 18, 2022

What are Chinese sponsors hoping to get out of the World Cup?

Chinese brands are the biggest-spending sponsors at the 2022 Qatar World Cup. But with a tournament dogged by controversy, will it deliver the results brands are hoping for?

Sep 27, 2022

How should marketers approach the Qatar World Cup?

With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.

Jul 18, 2022

Oppo extends interest in sports marketing with UEFA deal

Chinese electronics brand signs up with European football body across different competitions, including the Champions League for the next two seasons.

Sep 16, 2021

Teeing up your brand for sports partnerships

The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.