sponsorship

Jun 5, 2020

While many live sports are still paused, your sports strategy shouldn't be

"Historically in times of crisis, sports have played a vital role in healing and unifying."

Apr 24, 2020

BMW banks on esports to be relevant among younger demographic

New global partnerships signal an aggressive push for the brand to appear ‘younger’.

Feb 28, 2020

Making her Olympic debut: Hello Kitty

Sanrio character's Team USA sponsorship includes promoting inclusivity along with apparel and toys.

Nov 19, 2019

Airbnb to sponsor Olympics and Paralympics to 2028

Accommodation business becomes top-tier partner alongside likes of Coca-Cola and Visa.

Oct 15, 2019

Why Oppo is pursuing the esports audience

The Chinese brand has developed smartphone functionality specifically for the gaming audience.

Jul 31, 2019

Dentsu appoints Mike Nakamura to create DAN Entertainment & Sports

Nakamura's appointment is another sign of Tim Andree's 'one Dentsu' vision.