"Historically in times of crisis, sports have played a vital role in healing and unifying."
New global partnerships signal an aggressive push for the brand to appear ‘younger’.
Sanrio character's Team USA sponsorship includes promoting inclusivity along with apparel and toys.
Accommodation business becomes top-tier partner alongside likes of Coca-Cola and Visa.
The Chinese brand has developed smartphone functionality specifically for the gaming audience.
Nakamura's appointment is another sign of Tim Andree's 'one Dentsu' vision.
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