world cup
3 days ago
Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms
Digital adspend, including connected TV, to grow to twice the size of TV in 2022: Dentsu
Dec 1, 2021
Qatar World Cup is advertising’s biggest ‘set-piece’ opportunity
Brands should start planning for Fifa's first winter World Cup.
Sep 18, 2019
The gameplan for football brands: more China, India, women and tech
Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.
Jul 31, 2018
Post World Cup data breakdown: Was it worth it?
Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.
Jul 30, 2018
How Budweiser won the World Cup for brands on Twitter
The strategy was multifaceted but each aspect of it was designed to exploit the peak moments of excitement in the tournament.
Jul 19, 2018
Bend it like the Chinese players
Nike's 'Dare to Become' campaign shows a glimpse of the future when China becomes the football superpower.
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