world cup

3 days ago

Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms

Digital adspend, including connected TV, to grow to twice the size of TV in 2022: Dentsu

Dec 1, 2021

Qatar World Cup is advertising’s biggest ‘set-piece’ opportunity

Brands should start planning for Fifa's first winter World Cup.

Sep 18, 2019

The gameplan for football brands: more China, India, women and tech

Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.

Jul 31, 2018

Post World Cup data breakdown: Was it worth it?

Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.

Jul 30, 2018

How Budweiser won the World Cup for brands on Twitter

The strategy was multifaceted but each aspect of it was designed to exploit the peak moments of excitement in the tournament.

Jul 19, 2018

Bend it like the Chinese players

Nike's 'Dare to Become' campaign shows a glimpse of the future when China becomes the football superpower.