world cup

Dec 20, 2022

Reflecting on Qatar: How did brands navigate the most controversial World Cup ever?

Now that the final whistle's been blown, a quick look back on this year's tournament.

Dec 16, 2022

How Meituan's PR lead uses communications to cultivate sentiment

Meituan’s senior PR director speaks to Campaign about how he balances big data and social-media sentiment to form a brand communications strategy during a time of change for the brand.

Dec 14, 2022

Vivo, Wanda and other Chinese brands score big at FIFA World Cup Qatar 2022

To make the most of this heightened interest, Chinese social media platforms are doubling down on their World Cup content.

Nov 30, 2022

Tony Blair: TfL’s ban on Qatar ads during World Cup is 'gesture politics'

He believes Transport for London's stance on Qatar is inconsistent and an overreaction.

Nov 27, 2022

'He's coming home': Women's Aid warns of darker side of World Cup

The film, created by House 337, highlights that domestic abuse could get more frequent or more severe during the Fifa World Cup.

Nov 22, 2022

Qatar's Budweiser beer ban ‘a storm in a pint cup’

Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown out of proportion.