world cup

Sep 27, 2022

How should marketers approach the Qatar World Cup?

With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.

Sep 17, 2022

Apollo Tyres rides the roads unknown

Watch the film conceptualised by Wunderman Thompson here

Sep 15, 2022

Budweiser kicks off World Cup campaign with Messi, Neymar and Sterling

Watch the film conceptualised by Wieden+Kennedy.

Sep 2, 2022

Coca-Cola launches 60-second World Cup ad

Central film will be followed by activity focused on fan rituals.

Jul 21, 2022

Qatar faces up to World Cup comms challenges

It’s an event that has been 12 years in the making and come November, Qatar will host the FIFA World Cup – marking the first time the tournament has been held in the Middle East.

Jan 26, 2022

Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms

Digital adspend, including connected TV, to grow to twice the size of TV in 2022: Dentsu