world cup
Sep 27, 2022
How should marketers approach the Qatar World Cup?
With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.
Sep 17, 2022
Apollo Tyres rides the roads unknown
Watch the film conceptualised by Wunderman Thompson here
Sep 15, 2022
Budweiser kicks off World Cup campaign with Messi, Neymar and Sterling
Watch the film conceptualised by Wieden+Kennedy.
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Sep 2, 2022
Coca-Cola launches 60-second World Cup ad
Central film will be followed by activity focused on fan rituals.
Jul 21, 2022
Qatar faces up to World Cup comms challenges
It’s an event that has been 12 years in the making and come November, Qatar will host the FIFA World Cup – marking the first time the tournament has been held in the Middle East.
Jan 26, 2022
Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms
Digital adspend, including connected TV, to grow to twice the size of TV in 2022: Dentsu
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