world cup

Sep 18, 2019

The gameplan for football brands: more China, India, women and tech

Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.

Jul 31, 2018

Post World Cup data breakdown: Was it worth it?

Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.

Jul 30, 2018

How Budweiser won the World Cup for brands on Twitter

The strategy was multifaceted but each aspect of it was designed to exploit the peak moments of excitement in the tournament.

Jul 19, 2018

Bend it like the Chinese players

Nike's 'Dare to Become' campaign shows a glimpse of the future when China becomes the football superpower.

Jul 16, 2018

Chinese appliance brand on the hook for US$12 million in refunds as France wins World Cup

Vatti and its franchisees must pay consumers some RMB79 million (US$11.8 million) in reimbursements after Les Bleus claimed the World Cup crown last night.

Jul 10, 2018

How brands are cashing in on the World Cup

The biggest sporting event in the world is upon us and that means one thing – brands are scoring deals from all corners of the pitch.