Now that the final whistle's been blown, a quick look back on this year's tournament.
Meituan’s senior PR director speaks to Campaign about how he balances big data and social-media sentiment to form a brand communications strategy during a time of change for the brand.
To make the most of this heightened interest, Chinese social media platforms are doubling down on their World Cup content.
He believes Transport for London's stance on Qatar is inconsistent and an overreaction.
The film, created by House 337, highlights that domestic abuse could get more frequent or more severe during the Fifa World Cup.
Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown out of proportion.
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