Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.
Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.
The strategy was multifaceted but each aspect of it was designed to exploit the peak moments of excitement in the tournament.
Nike's 'Dare to Become' campaign shows a glimpse of the future when China becomes the football superpower.
Vatti and its franchisees must pay consumers some RMB79 million (US$11.8 million) in reimbursements after Les Bleus claimed the World Cup crown last night.
The biggest sporting event in the world is upon us and that means one thing – brands are scoring deals from all corners of the pitch.
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