Arvind Hickman
Nov 15, 2022

Qatar lessons: advertisers urged to avoid mentioning host nation in World Cup campaigns

The festive football season will throw up enough challenges for brands in terms of media planning and creative, but the white elephant in the room that has many marketing executives cautious is where the event is being held – Qatar.

Former Fifa president Sepp Blatter has finally admitted to a Swiss newspaper what many in sports marketing have privately been thinking all along – that the awarding of the 2022 Fifa World Cup to Qata

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