Sara Nelson

Sep 24, 2021

UK ad watchdog to scrutinise sustainability claims

The watchdog says new guidance is needed to help businesses get their advertising right amid increased focus on preventing climate change.

Sep 23, 2021

Brand mascots will send your profits and emotional ...

Brand mascots and characters can increase profit and emotional connection with customers by up to 41%.

Sep 16, 2021

Headspace launches global campaign amid world's ...

'Find some Headspace' encourages individuals to find a place of mental comfort following the highs and lows of the previous year.

Sep 14, 2021

Modibodi and Getty Images create gallery depicting ...

It's a gallery of varied bodies, moments and milestones of life postpartum, which venture far beyond the simplistic post-birth representations of “baby bliss” or the “baby blues.”

Sep 1, 2021

Visa aims to clarify global breadth of its role in ...

The brand wants to underline its credentials as a trusted platform to allow more people to engage with the digital economy.

Aug 31, 2021

Open letter calls for greater inclusion of LGBT+ ...

The UK-based initiative says queer women are one of the least represented groups in the ad industry, with negative stereotypes portrayed in both media and society, making them twice as likely as men to remain in the closet at work.