Gunjan Prasad
Feb 7, 2023

PHD Indonesia wins Vivo’s media duties

The OMG media agency unseated the local incumbent and three other challengers to win the pitch.

Vivo has been a Fifa World Cup sponsor
Vivo has been a Fifa World Cup sponsor

PHD Indonesia has landed the media buying and planning business of Vivo Indonesia, Campaign has learned. The size of the account is estimated to be US$ 10 million and carries a two-year mandate.

The Chinese smartphone technology brand had prveviously worked with local agency Elcom for media services in Indonesia for the past five years. Campaign understands that the win followed a five-way pitch which also involved Havas Media, Dentsu and UM alongside PHD and the incumbent. 

Vivo V-series

The brief for the pitch was to present a plan for the launch of Vivo’s new V Series phone.

“PHD Media with it’s Omni Studio tech stack will be one of the most advanced audience planning and strategic partners to Vivo, and with its strength in digital is capable to provide the right balance for the challenges ahead,” said Rohan Mahajan, managing partner of Omnicom Media Group in Indonesia.

Rohan Mahajan


Campaign Asia

Related Articles

Just Published

2 days ago

BBC splits its India operations

Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.

2 days ago

Focus on ability rather than disability, new ...

Initiative led by SPD Contact Centre and agency ABrandADay aims to tackle the underemployment of Persons with Disabilities (PwDs) in Singapore.

2 days ago

H2 2023: Telstra disrupts the norm with its $100 ...

North America dominated the global creative landscape in H2, but high-value shifts from APAC, like telecom major Telstra abandoning the traditional agency model made news.

2 days ago

The individual vs the collective effort in ...

Brands have the power to revitalise the value of sustainability, its collective progress, and individual benefits—and now is the time for them to do it. Natasia Wangsaputra opines.