Jenny Chan 陳詠欣
Sep 26, 2017

Apple in China: When lucky number 8 doesn't guarantee prosperity

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.

A scene from Apple's introduction of the new iPhones.

Following the launch of the iPhone 8 and iPhone X, we asked three China observers for their thoughts on the country's smartphone space. This QA has been compiled from separate conversations with the participants, whose comments have been edited for clarity

  • Gareth Ellen, regional planning director and COO of China at Geometry Global
  • Horris Tse, director of strategy and consultancy, RollAngle
  • ...

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