Jenny Chan 陳詠欣
Sep 26, 2017

Apple in China: When lucky number 8 doesn't guarantee prosperity

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.

A scene from Apple's introduction of the new iPhones.

Following the launch of the iPhone 8 and iPhone X, we asked three China observers for their thoughts on the country's smartphone space. This QA has been compiled from separate conversations with the participants, whose comments have been edited for clarity

  • Gareth Ellen, regional planning director and COO of China at Geometry Global
  • Horris Tse, director of strategy and consultancy, RollAngle
  • ...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Women to Watch 2018: Deadline ends tomorrow
Premium
14 hours ago

Women to Watch 2018: Deadline ends tomorrow

Last chance to enter nominations for definitive 2018 list of Asia-Pacific's rising female stars.

Premium
Communication choices have repercussions: CLSA's Simone Wheeler
Premium
14 hours ago

Communication choices have repercussions: CLSA's ...

"Look, sometimes you've just got to be pragmatic."

Premium
“Why” more important than “what” for event planners: AMEX
Premium
14 hours ago

“Why” more important than “what” for event ...

“The ‘why’ of the brand should encapsulate not what it does, but how it will make its consumers feel"

Premium
Bend it like the Chinese players
Premium
14 hours ago

Bend it like the Chinese players

Nike's 'Dare to Become' campaign shows a glimpse of the future when China becomes the football superpower.