retail
As Q1 results disappoint, should brands look beyond China?
Brands such as Starbucks, Tesla and Tod's are just a few brands that reported sluggish Q1 numbers. And it's going to take a whole lot more than coupons to stoke consumer spending.
How to think about shopping experiences in a non-binary world
Walk into any clothing store and you’ll find the men’s section on one side and women’s on another—if they're not on separate floors altogether. Does this familiar setup make sense for tomorrow’s shoppers?
How marketers are trying to recast gender stereotypes in ecommerce
Marketers are grappling with how to reach consumers in the categories they spend the most time and money in, while subverting gender stereotypes in their ecommerce campaigns.
Adidas defends decision to tweet image of bare breasts
There appeared to be two schools of thought surrounding the campaign: Controversy around the blurring of nipples in the Instagram version of the ad as well as the use of bare breasts as 'titillation'.
In China, luxury must bridge digital and physical like never before
In-person events must adapt to the demands of younger Chinese consumers, who increasingly demand immersive and engaging content from luxury brands.
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Future of retail? China’s livestream shopping craze attempts to gain U.S. footing
The growing trend is both a risk and an opportunity for brands and influencers.
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