2 days ago

As Q1 results disappoint, should brands look beyond China?

Brands such as Starbucks, Tesla and Tod's are just a few brands that reported sluggish Q1 numbers. And it's going to take a whole lot more than coupons to stoke consumer spending.

Mar 25, 2022

How to think about shopping experiences in a non-binary world

Walk into any clothing store and you’ll find the men’s section on one side and women’s on another—if they're not on separate floors altogether. Does this familiar setup make sense for tomorrow’s shoppers?

Mar 11, 2022

How marketers are trying to recast gender stereotypes in ecommerce

Marketers are grappling with how to reach consumers in the categories they spend the most time and money in, while subverting gender stereotypes in their ecommerce campaigns.

Feb 11, 2022

Adidas defends decision to tweet image of bare breasts

There appeared to be two schools of thought surrounding the campaign: Controversy around the blurring of nipples in the Instagram version of the ad as well as the use of bare breasts as 'titillation'.

Nov 24, 2021

In China, luxury must bridge digital and physical like never before

In-person events must adapt to the demands of younger Chinese consumers, who increasingly demand immersive and engaging content from luxury brands.

Nov 21, 2021

Future of retail? China’s livestream shopping craze attempts to gain U.S. footing

The growing trend is both a risk and an opportunity for brands and influencers.