What Mars wants from retail media networks
Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add to bigger holistic brand experiences.
Campaign Crash Course: Optimising your ad campaigns with retail data
In this lesson, The Trade Desk provides a five-minute tutorial on how advertisers can make sense of shopper data.
Retail blind spots: Four ways to reconnect with your audience
Talking to your customer, creating communities, tap more responsive technology and create retail spaces for services that can't be delivered online, says this cultural strategist.
Inside FairPrice's retail media strategy to help brands target consumers
CASE STUDY: Retailers increasingly turn to retail media to get first-party data as they navigate a post-cookie world. Campaign takes a closer look at the retail media strategy of Singapore's biggest retailer, FairPrice.
Amazon Q1 results beat estimates with growth from advertising business
Despite the earnings beat, executives at Amazon struck a cautious tone, citing concerns over what lies ahead for the economy.
What is the secret sauce behind Lululemon’s popularity in China?
The logo resembling the Greek letter Omega has become a huge hit amongst workout enthusiasts,—but what exactly makes Lululemon stand out from the rest of its sportswear peers in China?
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