16 hours ago

Why beauty brick-and-mortar is thriving In China

Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment?

Jul 2, 2020

How purchasing has changed in markets rebounding from COVID: Nielsen

Consumers in Japan, Hong Kong, Taiwan and South Korea likely felt the softest pandemic impact, but are yet reprioritising their purchases as home, office and school merge.

May 26, 2020

How Shopee plans to make the pandemic windfall a permanent gain

While it benefits from an influx of shoppers and brands, the ecommerce platform works to meet rapidly shifting consumer needs and looks to use personalisation to make sure its customers and buyers stick around after the pandemic.

May 8, 2020

MNC brands may suffer as buyers scrutinise health and hygiene: Nielsen

People will move toward brands that are locally sourced unless big brands better explain ingredient origins and packaging, says Nielsen intelligence chief.

May 4, 2020

Meet Pinduoduo, Alibaba’s newest competition

Chinese e-tailer Pinduoduo has found success with its “collective buying” shopping model, but now it needs to innovate or suffer the consequences.

Apr 30, 2020

How to succeed in ecommerce during a pandemic: Reprise

Handy tips for brands from the agency’s global ecommerce heads.