Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment?
Consumers in Japan, Hong Kong, Taiwan and South Korea likely felt the softest pandemic impact, but are yet reprioritising their purchases as home, office and school merge.
While it benefits from an influx of shoppers and brands, the ecommerce platform works to meet rapidly shifting consumer needs and looks to use personalisation to make sure its customers and buyers stick around after the pandemic.
People will move toward brands that are locally sourced unless big brands better explain ingredient origins and packaging, says Nielsen intelligence chief.
Chinese e-tailer Pinduoduo has found success with its “collective buying” shopping model, but now it needs to innovate or suffer the consequences.
Handy tips for brands from the agency’s global ecommerce heads.
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