retail
How AI technology is reshaping beauty retail in China
From Sephora’s Store of the Future to SkinCeuticals’ customized cosmetics products, beauty brands are leveraging AI to boost offline sales.
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The rise of live commerce: Who's at risk of losing out?
In the ever-evolving world of e-commerce, one remarkable trend is making significant waves: live commerce, also known as live shopping, video selling, shoppertainment, or live stream selling.
Campaign Crash Course: Leveraging retail media networks in APAC
In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.
Why Amazon’s retail platform positions it to dominate in streaming
The e-commerce giant is reportedly building an ad-supported tier for Prime Video — and its massive trove of sales data will help sweeten the buy for brands.
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What Mars wants from retail media networks
Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add to bigger holistic brand experiences.
Campaign Crash Course: Optimising your ad campaigns with retail data
In this lesson, The Trade Desk provides a five-minute tutorial on how advertisers can make sense of shopper data.
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