Jun 19, 2024

Trends from China’s ‘super long’ mid-year shopping festival

This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.

Jul 19, 2023

How AI technology is reshaping beauty retail in China

From Sephora’s Store of the Future to SkinCeuticals’ customized cosmetics products, beauty brands are leveraging AI to boost offline sales.

Jul 17, 2023

The rise of live commerce: Who's at risk of losing out?

In the ever-evolving world of e-commerce, one remarkable trend is making significant waves: live commerce, also known as live shopping, video selling, shoppertainment, or live stream selling.

Jul 14, 2023

Campaign Crash Course: Leveraging retail media networks in APAC

In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.

Jun 28, 2023

Why Amazon’s retail platform positions it to dominate in streaming

The e-commerce giant is reportedly building an ad-supported tier for Prime Video — and its massive trove of sales data will help sweeten the buy for brands.

May 23, 2023

What Mars wants from retail media networks

Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add to bigger holistic brand experiences.