Huawei stresses it is employee-owned private company whose model resembles John Lewis.
Real-time fight between eSports gamer and kung fu master packs a punch on Weibo.
The agency's Gurugram office will handle the account.
The company's legally focused response lacked empathy, according to both the public and PR experts Campaign spoke to, and the company's image has suffered as a result.
Andrew Garrihy spoke about 'how to reinvent an Eastern brand for the West', but said Huawei's culture was just as much of a learning curve for him.
Prophet's 2019 China Brand Relevance Index shows the surge of Huawei, DJI and Li-Ning, which all jumped into the top 50.
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