huawei

Jun 8, 2020

Huawei launches UK press campaign in fightback over 5G security concerns

Huawei stresses it is employee-owned private company whose model resembles John Lewis.

Feb 26, 2020

Huawei shows us how kick-ass 5G can be

Real-time fight between eSports gamer and kung fu master packs a punch on Weibo.

Dec 16, 2019

FoxyMoron bags Huawei's digital mandate

The agency's Gurugram office will handle the account.

Dec 5, 2019

Huawei loses 'love' in China over cold PR response to detention controversy

The company's legally focused response lacked empathy, according to both the public and PR experts Campaign spoke to, and the company's image has suffered as a result.

Oct 22, 2019

Huawei's global brand chief on cultural challenges at the Chinese tech giant

Andrew Garrihy spoke about 'how to reinvent an Eastern brand for the West', but said Huawei's culture was just as much of a learning curve for him.

Oct 4, 2019

National pride propels Chinese to support local brands

Prophet's 2019 China Brand Relevance Index shows the surge of Huawei, DJI and Li-Ning, which all jumped into the top 50.