Samuel Tan

Jul 12, 2024

June APAC advertiser of the month: Lazada

Lazada dominates ad awareness in Singapore with an impressive surge, backed by a creative multi-channel campaign and blockbuster 6.6 sales event.

Jun 14, 2024

May APAC advertiser of the month: AEON

Retail chain Aeon leads the ad game with a six-point surge in May’s brand awareness. Meanwhile, Super Super and Visa also saw substantial ad awareness gains during that time.

May 20, 2024

April APAC advertiser of the month: Brand's Thailand

The Thai health supplements brand soared in ad awareness index with Songkran-themed products and a road safety campaign.

May 13, 2024

Unraveling brand boycotts: What are the top ...

Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.

Apr 9, 2024

March APAC advertiser of the month: Pocari Sweat

Pocari Sweat's messaging during Ramadan with the #IonTahanBocor campaign in Indonesia not only engaged consumers but also primed the brand for an advertising awareness boost.

Feb 19, 2024

Tinder tops the charts, Coffee Meets Bagel ...

From casual flings to lifelong love and everything in between, not all dating platforms are created equal in terms of popularity, usage, culture and quality of relationships. Here's a deep dive into Singapore's dating app spectrum.