Samuel Tan

Feb 19, 2024

Tinder tops the charts, Coffee Meets Bagel ...

From casual flings to lifelong love and everything in between, not all dating platforms are created equal in terms of popularity, usage, culture and quality of relationships. Here's a deep dive into Singapore's dating app spectrum.

Feb 16, 2024

January APAC advertiser of the month: Pocky

Pocky's promotional brand blitz with a limited-edition Prosperity Gift Box recorded a leap in advertising awareness in Singapore.

Jan 19, 2024

December APAC advertiser of the month: MTR Corporation

MTR's partnership with Foodpanda, ten F&B services, and WWF towards a green future for Hong Kong registers ad awareness spike.

Dec 21, 2023

Hotel loyalty programs: What perks most attract ...

YouGov’s latest study on hotel rewards schemes uncovers key insights about the consumer popularity, interest and influence of hotel loyalty programs in Singapore.

Dec 18, 2023

November APAC advertiser of the month: Lay's

YouGov crunches the numbers to find how Lay’s Stax up on ad success with an innovative campaign and a Lazada partnership.

Nov 14, 2023

October 2023 APAC advertiser of the month: HP Indonesia

Through targeted promotions at key technology conventions, information tech company HP Indonesia has managed to significantly increase its brand and advertising awareness in October.