iphone

Oct 27, 2020

Anyone's a budding moviemaker in new Apple iPhone 12 Pro spot

Apple's in-house team celebrates the filmmaker in everyone and the lengths they go to, with some dramatic help from Danny Elfman.

Oct 18, 2020

Here's how the iPhone slipped from luxury perch in China

Chinese consumers' appetite for Brand Apple has waned, since the American smartphone maker lacked 5G capabilities, even as they have preferred cheaper homegrown handsets.

Sep 13, 2018

Apple's new gadgets: why new notifications and AR are the real stars

There are three reasons why marketers should look within Apple's shiny new iPhones and Watches to see what's really exciting about them, argues the co-founder of mobile tech consultancy C3UK.

Jul 26, 2018

Video game monsters swarm China in this iPhone X ad

It's a GG for Apple in this MOBA-inspired creature feature.

Dec 20, 2017

Private View: Reactions to Uber, Samsung, Nissin ads

Creatives from BBDO and Reload record their reactions to cardboard boxes, smartphone love and noodle slurping in these ads

Sep 26, 2017

Apple in China: When lucky number 8 doesn't guarantee prosperity

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.