Apple's best marketing showcases the creativity its products can enable. A new global spot for the iPhone 12 Pro, by Apple's in-house team, highlight's the phone's support for HDR video with Dolby Vision by showing ameteur filmmakers at work. The spot it set to an original score that envokes big budget Hollywood films.
Director: Kim Gehrig
Director of Photography: Linus Sandgren
Music: Danny Elfman live orchestra