Alasdair Scott
Sep 13, 2018

Apple's new gadgets: why new notifications and AR are the real stars

There are three reasons why marketers should look within Apple's shiny new iPhones and Watches to see what's really exciting about them, argues the co-founder of mobile tech consultancy C3UK.

While the press and Apple enthusiasts met at the Steve Jobs Theatre today in Cupertino for another slick product launch under the Gather Around umbrella, everyone and their dog already has the skinny on new products thanks to leaks from analyst Ming-Chi Kuo and 9to5mac reporter Guilherme Rambo.

So other wondering how on earth Apple who were once famous for fanatical product secrecy can possibly have accidentally allowed press-ready images of the new products weeks...

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