apple

Nov 19, 2020

Apple chops App Store fees for small businesses in face of mounting criticism

Apple CEO Tim Cook says reduced fees will help small businesses "prosper" on the App Store. Epic Games and Spotify have other thoughts.

Nov 9, 2020

Apple to roll out privacy 'nutrition labels'

Tech giant wants to make privacy information more digestible for users, rather than expecting them to trawl through privacy policies.

Oct 27, 2020

Anyone's a budding moviemaker in new Apple iPhone 12 Pro spot

Apple's in-house team celebrates the filmmaker in everyone and the lengths they go to, with some dramatic help from Danny Elfman.

Oct 18, 2020

Here's how the iPhone slipped from luxury perch in China

Chinese consumers' appetite for Brand Apple has waned, since the American smartphone maker lacked 5G capabilities, even as they have preferred cheaper homegrown handsets.

Sep 15, 2020

Media industry urges Apple to hold talks over ad tracking changes

Proposed changes would see advertisers unable to automatically track iPhone users across apps.

Sep 4, 2020

New Apple spot shows what it would be like if everyone could scroll through your phone

TBWA\Media Arts Lab created a global campaign that depicts all those juicy details being aired out loud to illustrate the iPhone's privacy credentials.