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Samsung CMO vies to make her brand more human than Apple
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Jul 4, 2018

Samsung CMO vies to make her brand more human than Apple

Younghee Lee’s efforts to humanise Samsung aim at positioning the brand as warm, “open” and “democratic”, in contrast to Apple’s stark “dictated” and “elitist” approach to technology.

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Japan's Top 100 Brands for 2018
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Jun 25, 2018

Japan's Top 100 Brands for 2018

Domestic manufacturing giants stand their ground while foreign tech firms extend their lead.

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China's top mobile-friendly brands
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Jun 18, 2018

China's top mobile-friendly brands

Chinese consumers find Apple, WeChat, and Baidu to be their most mobile-friendly brands. Why?

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Upwardly mobile: the brands scoring phone users' attention
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Jun 12, 2018

Upwardly mobile: the brands scoring phone users' attention

Which of Asia’s Top 1000 brands do consumers deem the most mobile-friendly?

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Apple rolls out another Animoji karoke video
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May 21, 2018

Apple rolls out another Animoji karoke video

Apple's Animoji: Taxi Driver rendition premiering at the Seoul Jazz Festival is said to be inspired by the unreleased track "Citizen Kane" by Korean indie band HYUKOH.

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Cannes Lions releases brand-packed 2018 festival schedule
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Apr 17, 2018

Cannes Lions releases brand-packed 2018 festival schedule

Speakers from Apple, Uber and Amazon join the festival for the first time, while British singers Jessie Ware and Paloma Faith add glamour to the lineup.

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