Feb 2, 2024

Spotify campaign calls out Apple for ‘outrageous’ anti-competitive practices

Apple’s restrictions mean developers such as Spotify cannot easily promote deals and promotions on their apps.

Feb 1, 2024

Apple Vision Pro is here: Will it be tech's next revolution?

Early reviews of Apple's latest spatial computing marvel are mixed. Whilst some say it's a revolution in tech that'll change the way we see the world, others are worried about the weight of the product on humanity...literally. Campaign unboxes the Apple Vision Pro hype.

Jan 29, 2024

Empowering China's Gen Z: Apple's new CNY film takes on the touchy topic of insecurities

WATCH: Shot entirely on iPhone 15 Pro Max, the 15-minute film by Apple and TBWA Media Arts Lab Shanghai addresses China's increasing pressures on Gen Z and encourages them to embrace confidence in themselves.

Jan 25, 2024

Apple iPhone battery ensures karate kid's efforts are recorded in new ad

TBWA\Media Arts Lab, Apple’s dedicated agency, created the campaign.

Jan 9, 2024

Apple wins an Emmy for ‘The Greatest’

The accessibility-focused campaign won for Outstanding Commercial.

Dec 2, 2023

Apple tells children’s story to illustrate new feature

Real user appears in Taika Waititi-directed film.