The Chinese smartphone maker secured the famed composer to upgrade the sounds on its latest phone, and has also lined up photography-related activations involving National Geographic and global ambassador Eddie Redmayne.
Jan Harling, who joined Oppo on February 1, believes the brand is still in its infancy internationally. And he plans to use media expertise to reach the next level.
A new campaign by FRED & FARID Los Angeles for Oppo encourages us to look at the bright side of a calamitous year. Do we dare?
Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.
The China-based smartphone maker's theatre shows films on its latest handset.
Lie Liu replaces Brian Shen, who departs due to unspecified medical reasons.
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