Aug 23, 2022

Behind Oppo's tech and data strategy for sports sponsorship

Dylan Yu, marketing director for Singapore at Oppo, on how the electronics brand is rethinking its sports sponsorship strategy by customising targeted content.

Aug 3, 2022

Asia-Pacific Power List 2022: Lie Liu, Oppo

Liu has lived up to his monumental role of global marketer by diversifying Oppo’s brand positioning, securing high-profile collaborators for campaigns, and taking a stand on sustainability.

Jul 18, 2022

Oppo extends interest in sports marketing with UEFA deal

Chinese electronics brand signs up with European football body across different competitions, including the Champions League for the next two seasons.

Oct 26, 2021

Oppo Diwali film celebrates courage in pandemic darkness before light

Film conceptualised by Wieden+Kennedy Delhi depicts the joy of new beginnings after hard times.

Oct 22, 2021

The top 10 mobile phone brands in Asia-Pacific

For better or worse, the power smartphones hold over us is pretty much unprecedented in the history of consumer products. Find out which brands people in Asia obsess over the most in this special report.

Sep 9, 2021

Japanese architect reuses phone technology to craft a musical instrument from rings of bamboo and carbon fibre

INSPIRATION STATION: Kengo Kuma designed a multi-sensory installation for Oppo—an evolution of their 2019 collaboration—with a score from Japanese violinist Midori Komachi.