Apr 21, 2020

Oppo names new top global marketer

Lie Liu replaces Brian Shen, who departs due to unspecified medical reasons.

Oct 15, 2019

Why Oppo is pursuing the esports audience

The Chinese brand has developed smartphone functionality specifically for the gaming audience.

Oct 11, 2019

You can see why Oppo would delete these painfully bad ads

The question is why they were ever made, let alone posted, in the first place.

Sep 26, 2017

Apple in China: When lucky number 8 doesn't guarantee prosperity

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.

Oct 27, 2016

Apple’s China loss is local brands’ gain

The technology giant’s significant China revenue slump, noted in its latest earnings report, comes as local brands Oppo and Vivo ascend.

Dec 16, 2014

Mobile-phone company in Vietnam urges users to put down the phone

VIETNAM - A smartphone maker discourages its target buyers from using its product—for very good reasons—in a new campaign for Oppo by BBDO Vietnam.