Dylan Yu, marketing director for Singapore at Oppo, on how the electronics brand is rethinking its sports sponsorship strategy by customising targeted content.
Liu has lived up to his monumental role of global marketer by diversifying Oppo’s brand positioning, securing high-profile collaborators for campaigns, and taking a stand on sustainability.
Chinese electronics brand signs up with European football body across different competitions, including the Champions League for the next two seasons.
Film conceptualised by Wieden+Kennedy Delhi depicts the joy of new beginnings after hard times.
For better or worse, the power smartphones hold over us is pretty much unprecedented in the history of consumer products. Find out which brands people in Asia obsess over the most in this special report.
Japanese architect reuses phone technology to craft a musical instrument from rings of bamboo and carbon fibre
INSPIRATION STATION: Kengo Kuma designed a multi-sensory installation for Oppo—an evolution of their 2019 collaboration—with a score from Japanese violinist Midori Komachi.
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