Campaign India Team
Oct 26, 2021

Oppo Diwali film celebrates courage in pandemic darkness before light

Film conceptualised by Wieden+Kennedy Delhi depicts the joy of new beginnings after hard times.

Oppo has rolled out a Diwali campaign to showcase the brave-hearted nature of stepping into an illuminated world after being engulfed in pandemic darkness.   

Conceptualised by Wieden+Kennedy Delhi, the film aims to capture the feeling of optimism and courage through a poetic voiceover.  

The film showcases different snippets of people emerging into a brave new world after a long period of woe, delivering the message of embracing the joy ahead.   

It features actors Shradha Kapoor, Shruti Hassan, and influencer Darshan Raval. In addition, a host of micro-influencers from fashion, photography, music, and art domains will share curated stories that resonate with the message of the campaign on their respective channels.   

Damyant Singh Khanoria, chief marketing officer, Oppo India, said, “The year gone by has been challenging for everyone. It has made us more empathetic and thoughtful about who we are and what we hold dear. With Diwali around the corner, we at Oppo wanted to celebrate the human spirit with a message of optimism and hope."   

Dean Wei, executive creative director, W+K Delhi, added, “We wanted to address how people all over India are feeling at this moment. We wanted to celebrate the little things – the normal things missed, the bits of human contact and connection – that are special and beautiful. It takes a kind of bravery to go through what we all went through while remaining stubbornly and defiantly hopeful. Using the beautiful poem co-created by Megha Rao and Rakesh Tiwari, Bharat Sikka has created a stunning film for Oppo that we hope others will use to capture the beauty in their own lives.”

Source:
Campaign India
Topics

Related Articles

Just Published

1 hour ago

Interpublic reports $94 million loss for Q1 2025

The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.

1 hour ago

Australia and India lead the Grand Prix tally at ...

Spikes Asia 2025 concluded tonight in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland taking top agency honours, and Kazakhstan joining the winners’ circle for the first time.

4 hours ago

EMA 2025 winners revealed in live ceremony

Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.

10 hours ago

Mondelez reveals strategy behind 'Oreo Milky Way ...

Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.