Campaign India Team
Oct 13, 2022

Coca-Cola innovates with Bluetooth-enabled Diwali invitations

The brand rolls out ‘locked Coke’, a limited-edition bottle for this year's festive season.

Coca-Cola innovates with Bluetooth-enabled Diwali invitations

Coca-Cola India has rolled out a technological product innovation ‘locked Coke’, a limited edition bottle for this year's festive season.

The bottle is fitted with a Bluetooth-enabled cap, that is programmed to open only in the presence of the sender’s mobile phone.



The innovation has been brought alive by a 360-degree campaign, including a series of digital films, partnerships with influencers, and a TVC film that has been conceptualised by Ogilvy. 

Kaushik Prasad, director, marketing, Coca-Cola, said, “We at Coca-Cola are exhilarated to unveil a first-of-its-kind product innovation to our consumers. Digital enablement and product innovation are key pillars of growth for us at Coca-Cola, and our new ‘locked’ bottle perfectly aligns with this strategy. The unique limited-edition gift bottle (that is available in India) is sure to inspire social connections, as people come together to meet, greet, connect, and share a (locked) Coke this Diwali.”

Sukesh Nayak, chief creative officer, Ogilvy India, said, “This is an invitation that I hope no one declines. We hope this beautiful merger of tech with humanity that has created the most inviting Diwali invitations, sees people make the effort to go and visit the person inviting them, open the locked bottle of Coke, and enjoy it together.”
 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Assembly promotes Rick Acampora to global CEO

EXCLUSIVE: Meanwhile, James Townsend assumes the role of EMEA CEO at parent company Stagwell.

8 hours ago

Senior leadership reshuffles at Dentsu APAC, as ...

EXCLUSIVE: As APAC leaders Cheuk Chiang (Dentsu Creative) and John Riccio (Merkle) exit the company, Campaign speaks with Dentsu APAC CEO Rob Gilby on their departures, their new Global Practices structure, and why agency convergence doesn't have to be a sign of doom and gloom.

9 hours ago

Pitching: Myth busters and home truths

From the misnomer of the so-called 'chemistry meeting', to the notion that the agency that wants it most will win, misconceptions around the pitch process are abound. It's time to cut through the bull, says Frazer Gibney.

10 hours ago

Krispy Kreme appoints VML as global creative agency

Krispy Kreme and VML are set to start collaborating soon, with new campaigns expected to debut in the market in 2024.