Campaign India Team
Oct 13, 2022

Coca-Cola innovates with Bluetooth-enabled Diwali invitations

The brand rolls out ‘locked Coke’, a limited-edition bottle for this year's festive season.

Coca-Cola innovates with Bluetooth-enabled Diwali invitations

Coca-Cola India has rolled out a technological product innovation ‘locked Coke’, a limited edition bottle for this year's festive season.

The bottle is fitted with a Bluetooth-enabled cap, that is programmed to open only in the presence of the sender’s mobile phone.



The innovation has been brought alive by a 360-degree campaign, including a series of digital films, partnerships with influencers, and a TVC film that has been conceptualised by Ogilvy. 

Kaushik Prasad, director, marketing, Coca-Cola, said, “We at Coca-Cola are exhilarated to unveil a first-of-its-kind product innovation to our consumers. Digital enablement and product innovation are key pillars of growth for us at Coca-Cola, and our new ‘locked’ bottle perfectly aligns with this strategy. The unique limited-edition gift bottle (that is available in India) is sure to inspire social connections, as people come together to meet, greet, connect, and share a (locked) Coke this Diwali.”

Sukesh Nayak, chief creative officer, Ogilvy India, said, “This is an invitation that I hope no one declines. We hope this beautiful merger of tech with humanity that has created the most inviting Diwali invitations, sees people make the effort to go and visit the person inviting them, open the locked bottle of Coke, and enjoy it together.”
 

Source:
Campaign India

Related Articles

Just Published

17 hours ago

Asia-Pacific Power List 2024: Robin Liu, Miniso

Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.

18 hours ago

Creative Minds: Koji Kanzaki on turning childhood ...

From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.

18 hours ago

Wieden+Kennedy retreats from India, shuttering its ...

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

19 hours ago

Exit player zero: A creative director’s brush with ...

When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging fellow creatives to be wary of the same traps.