Ad Nut
Oct 28, 2019

Ad Nut's Deepavali/Diwali commercial film festival

With a huge assist from the ad nuts at Campaign India, Ad Nut presents a collection of this year's commercial films for the festival of lights.

Ad Nut's Deepavali/Diwali commercial film festival

Whether you call it Deepavali or Diwali, Ad Nut wishes you a happy festival of the lights. Now let's enjoy some of this year's Deepavali and Diwali commercials. Ad Nut would like to thank the ad nuts at Campaign India for their work gathering the work from that country. Any opinions expressed below are all Ad Nut's.

Petronas
IPG Mediabrands Malaysia

The Malaysian oil company puts forth a typically heartwarming story about a young man who learns to appreciate his prickly paati.

 

Sabhyata
Ad Nut enjoyed the twist in this story about who's responsible for preparing festive food and drink, from an Indian ethnic wear brand. 

 

Tenaga Nasional Berhad (TNB)
Reprise Digital Malaysia

Sometimes, having your mom dress you up in a ridiculous outfit can work to your advantage.

 

Samsonite
AutumnGREY (India)
This story, which asks people to spare a thought for those who work to get everyone else home for the holiday, seems to have struck a chord, with millions of views.

 

Malaysia Airlines
Ad Nut is not really sure how well this story of a young man who dreams of flying with Malaysian Airlines connects with the festival. Was an airline job his only hope of making it home for the holiday?

 

Oppo
The Chinese smartphone maker urges young people abroad to return home to India for the festival—and capture all the lights and colours with their smartphones.

 

Axis Bank
AutumnGREY (India)
This one aims to alert employers about a seldom considered aspect of holiday timing.

 

Reliance Digital
21N78E

In what is surely one of the most repeated and tiresome messages in the history of advertising, the brand asks people to spend quality time with their loved ones during Diwali rather than spending endless hours binge-watching or being on social media.

 

Vodafone
Ogilvy

This is a somewhat better take on the anti-smartphone message, acknowledging that sometimes there are reasons people need to be geographically separated, and simply asking people to at least videoconference rather than just forwarding festive wishes.

 

IGP.com
The Womb

The gifting site promotes the importance of gift-giving whatever the economic situation. Hmmmm.

 

Seniority
Ice Media Lab
The brand urges working professionals to turn their trip home into an opportunity to discuss health and well-being issues with their parents.

 

Nivea
FCB Interface

The festivities can be hard on one's hands, apparently?  

 

Tata Sampann
Leo Burnett

The food company takes the nostalgic route.

 

Pigeon
Dentsu Creative
What better time than a holiday to draw attention to the importance of good cookware? 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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