samsung

4 days ago

Cheil Worldwide: Has an over-reliance on Samsung led to complacency?

AGENCY REPORT CARD: The agency—which has been known to be synonymous with the Korean electronics giant—lists a string of new innovations, but we struggle to see past the acronyms.

Feb 9, 2021

Agency Report Card 2020: Cheil Worldwide

Decent work and a fresh acquisition signal that Cheil is on a healthy track towards recovery coming out of 2020. But there’s one area where the agency falls short.

Feb 1, 2021

Publicis Groupe retains Samsung US media and digital business

A ‘Power of One’ team of agencies will continue to handle media and digital for the brand.

Oct 14, 2020

BTS faces backlash in China following Korean war tribute

Brands including Hyundai and Samsung have begun to remove mentions of the boyband on their Chinese websites.

Oct 8, 2020

Samsung teams up with Olympian for fragrance ad parody

Gymnast Max Whitlock is the face of a new fragrance intended to capture the essence of freshly laundered clothes in a campaign created by Taylor Herring.

Jul 24, 2020

Delightful illusion promotes upcoming Samsung unveiling

VIDEO: 3D forms appear to float and cavort inside a giant LED facade in Seoul, part of a campaign by Eleven and We Are Social.