samsung
Lil Mayo the alien returns in Samsung’s creator-focused global campaign
A tattoo artist, a rap duo, and skate crew are among the "social savvy creators" that feature.
Cheil Worldwide: Has an over-reliance on Samsung led to complacency?
AGENCY REPORT CARD: The agency—which has been known to be synonymous with the Korean electronics giant—lists a string of new innovations, but we struggle to see past the acronyms.
Samsung upcycles handsets to support fight against wildlife poaching
Live feeds will be streamed from the Balule Nature Reserve in South Africa.
Agency Report Card 2020: Cheil Worldwide
Decent work and a fresh acquisition signal that Cheil is on a healthy track towards recovery coming out of 2020. But there’s one area where the agency falls short.
Publicis Groupe retains Samsung US media and digital business
A ‘Power of One’ team of agencies will continue to handle media and digital for the brand.
BTS faces backlash in China following Korean war tribute
Brands including Hyundai and Samsung have begun to remove mentions of the boyband on their Chinese websites.
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