samsung

Jan 10, 2024

Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves

Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.

Dec 14, 2023

Ad Nut's favourite campaigns of 2023

YEAR IN REVIEW: From spicy dating shows to grouchy cats in HD to a human turkey served on a silver platter, Ad Nut has had quite the year in Adland. Check out the campaigns that brought both quirk and a smirk to Ad Nut in 2023.

Sep 25, 2023

Samsung urges siblings to make the most of hand-me-downs

Watch the film conceptualised by Cheil India here

Aug 9, 2023

Samsung ‘unfolds’ its latest smartphone campaign with 3D OOH billboards

The ads, produced by Iris, feature celebrity brand ambassadors Raheem Sterling and Fearne Cotton.

Aug 8, 2023

Inside Samsung's 'More Wow Than Ever' campaign

CASE STUDY: BBH Singapore shares why their campaign for Samsung 8K TV really came down to choosing the right animal.

Jul 18, 2023

Asia-Pacific Power List 2023: Stephanie Choi, Samsung

Innovating with purpose, leading the charge for inclusion, equity and women leadership, Choi’s commitment helps Samsung chart a Galaxy of success.