Mar 16, 2023

February 2023 APAC advertiser of the month: Samsung

Data from YouGov BrandIndex shows that Samsung registered the biggest lift in consumer perception in Singapore last month. The electronics giant has the Galaxy S smartphones' new releases to thank for it.

Sep 6, 2022

“Not coming to an iPhone near you”: Samsung trolls Apple in latest ad

There won’t be any innovation when Apple unveils the latest iPhone 14 on September 7, at least that’s what Samsung wants you to believe.

Aug 17, 2022

Samsung creates BTS music video for global OOH campaign

The campaign features a music video filmed from a fan’s point of view to show off features of the new Galaxy Z Flip4 phone.

Jul 21, 2022

Samsung running ad cleared in UK amid ‘victim blaming’ concerns

Showing a woman running alone at night did not encourage ‘unsafe practice’ ASA says, rejecting 27 complaints.

May 26, 2022

Samsung’s new fridge ad is one for the obsessionists

In an ambitious South Korean campaign by Cheil, Samsung takes it up a notch from the standard template for a fridge ad.

May 26, 2022

D&AD: DDB New Zealand awarded Black Pencil for Samsung campaign

The coveted Black Pencil goes to a much-talked-about campaign that allowed iPhone users to test Samsung’s operating systems within their own devices.