2 days ago

Samsung taps Charli XCX for metaverse concert on Roblox

Fans complete challenges for the chance to be part of the performance.

May 2, 2022

Samsung apologises after running ad sparks backlash

The campaign, which was created by Ogilvy New York, features a woman running alone at night.

Apr 20, 2022

An alien fairytale: the inspiration behind Samsung's 'Night mode' film

Director Matilda Finn says she often felt like an alien in the sleepy village she grew up in.

Jan 27, 2022

New player: how Samsung levelled up with gaming breakthrough

Launching a new type of chip isn't normally the sexiest update, so Samsung teamed up with Bartle Bogle Hegarty to hype it up to the gaming community, with a high-octane metaphorical mobile game marketplace.

Jan 24, 2022

Should brands continue to take a stance in Asia's socially conservative markets?

After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics.

Jan 23, 2022

Samsung Singapore draws widespread attention after pulling ad with drag queen

Global coverage shines a spotlight on the limitations of tolerance and acceptance towards Singapore's LGBTQ+ community.