samsung
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Samsung taps Charli XCX for metaverse concert on Roblox
Fans complete challenges for the chance to be part of the performance.
Samsung apologises after running ad sparks backlash
The campaign, which was created by Ogilvy New York, features a woman running alone at night.
An alien fairytale: the inspiration behind Samsung's 'Night mode' film
Director Matilda Finn says she often felt like an alien in the sleepy village she grew up in.
New player: how Samsung levelled up with gaming breakthrough
Launching a new type of chip isn't normally the sexiest update, so Samsung teamed up with Bartle Bogle Hegarty to hype it up to the gaming community, with a high-octane metaphorical mobile game marketplace.
Should brands continue to take a stance in Asia's socially conservative markets?
After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics.
Samsung Singapore draws widespread attention after pulling ad with drag queen
Global coverage shines a spotlight on the limitations of tolerance and acceptance towards Singapore's LGBTQ+ community.
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