Fans complete challenges for the chance to be part of the performance.
The campaign, which was created by Ogilvy New York, features a woman running alone at night.
Director Matilda Finn says she often felt like an alien in the sleepy village she grew up in.
Launching a new type of chip isn't normally the sexiest update, so Samsung teamed up with Bartle Bogle Hegarty to hype it up to the gaming community, with a high-octane metaphorical mobile game marketplace.
After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics.
Global coverage shines a spotlight on the limitations of tolerance and acceptance towards Singapore's LGBTQ+ community.
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