Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
YEAR IN REVIEW: From spicy dating shows to grouchy cats in HD to a human turkey served on a silver platter, Ad Nut has had quite the year in Adland. Check out the campaigns that brought both quirk and a smirk to Ad Nut in 2023.
Watch the film conceptualised by Cheil India here
The ads, produced by Iris, feature celebrity brand ambassadors Raheem Sterling and Fearne Cotton.
CASE STUDY: BBH Singapore shares why their campaign for Samsung 8K TV really came down to choosing the right animal.
Innovating with purpose, leading the charge for inclusion, equity and women leadership, Choi’s commitment helps Samsung chart a Galaxy of success.
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