Jenkins will run creative direction of Samsung mobile account globally after similar roles at HP, Twitter and Apple.
It is excruciating to imagine what good could have been done with the same team and resources.
'Unbelievable, look what just fell out of the sky,' resident says.
THE WORK: 'The Mechanic' for Samsung Electronics by Cheil Worldwide Thailand.
There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.
Perhaps more than in most countries, the strongest local brands in South Korea are seen to represent national spirit and the nation’s capacity for future innovation.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins