indian marketing news

Jan 14, 2024

Nikhil Rao appointed CMO for Mars Wrigley India

Rao moves from Mondelez where he spent over ten years, most recently as the vice president for marketing for Southeast Asia.

Nov 10, 2023

The dark side of AI: When 'seeing' is not 'believing'

SOUNDING BOARD: Experts weigh in on the risks associated with the rise of AI tech such as deepfake after the deepfake viral video of actor Rashmika Mandanna and centre's response to it

Oct 18, 2023

McDonald's: The fast food brand looking to play the long game in India

We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...

Sep 28, 2023

Campaign India Marcomverse: Tune into the first episode featuring Neha Ahuja of Spotify

In a new podcast series by Campaign India, Manasi Narasimhan speaks to Neha Ahuja, director of marketing, Spotify India, about how marketing helped the brand grow from number eight to number one in the country.

Sep 26, 2023

Don’t want to be seen as villains when it comes to environment-friendly conversations: Amit Gheji, Gulf Oil Lubricants

The brand's head of marketing chats with Campaign India around brand associations, how the company has evolved in the last seven years, and more...