indian marketing news

Apr 8, 2021

Pandemic helped gaming industry spur a revenue surge of 20% in 2020: Essence study

The report aims to help brands understand the full scale of the opportunities in gaming

Mar 24, 2021

Why Dettol and Lysol maker is now just Reckitt

Conran Design Group worked on the brand revamp for Reckitt Benckiser, the implementation of which will be delivered over three years.

Feb 18, 2021

P&G wants equal representation of female directors for its ads across brands in India

Part of the company's endeavour to drive equal opportunities for women and girls in education, at home, and in the workplace

Aug 31, 2020

Will Big Bazaar's new ownership mean big brand success?

Experts believe that brand Big Bazaar can only get stronger under Mukesh Ambani by pairing an iconic brand with Reliance Retail’s powerful back end systems.

Aug 4, 2020

Hyundai Motor marketer sees India overcoming adversities sooner

The director for sales, marketing and service in India relates how digital launches are helping the company navigate the 'new normal'.

Aug 3, 2020

Vivo to continue as lead sponsor for the Indian Premier League

The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China