Analysis PR Marketing ESG
Raahil Chopra
Sep 26, 2023

Don’t want to be seen as villains when it comes to environment-friendly conversations: Amit Gheji, Gulf Oil Lubricants

The brand's head of marketing chats with Campaign India around brand associations, how the company has evolved in the last seven years, and more...

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Mars to switch $1.7 billion media account out of WPP

2 Mars to switch $1.7 billion media account out of WPP

Cannes Lions 2025: APAC winners

3 Cannes Lions 2025 APAC winners: The region nets 118 awards

PR Awards Asia-Pacific 2025: Winners announced

4 PR Awards Asia-Pacific 2025: Winners announced

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

5 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

WPP Media changes regional structure across Asia Pacific, Middle East and Africa

6 WPP Media changes regional structure across Asia Pacific, Middle East and Africa

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

7 Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

APAC Power List 2025: The region's most powerful brand leaders

8 APAC Power List 2025: The region's most powerful brand leaders

Did the strategic planner just kill the advertising agency?

9 Did the strategic planner just kill the advertising agency?

WPP never seized control of its destiny under Mark Read’s leadership

10 WPP never seized control of its destiny under Mark Read’s leadership

Related Articles

HSBC transforms dream getaways into tangible realities
Sep 13, 2023
Campaign India Team

HSBC transforms dream getaways into tangible realities

Disney Star ignites social change by advocating for respectful queer lexicon
Sep 7, 2023
Campaign India Team

Disney Star ignites social change by advocating for ...

'When brands try being progressive, they will always risk facing a backlash from some quarters'
Oct 31, 2021
Campaign India Team

'When brands try being progressive, they will ...

Pandemic helped gaming industry spur a revenue surge of 20% in 2020: Essence study
Apr 8, 2021
Campaign India Team

Pandemic helped gaming industry spur a revenue ...

Just Published

'Looking for the first domino': Titanium jury president Judy John on Lion-winning work
22 hours ago
Nikita Mishra

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

John Wren on his vision for a bigger, better Omnicom
1 day ago
Atifa Silk

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

Big ideas, not big algorithms, will win Cannes
1 day ago
Vinita Bhatia

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

Campaign Cannes Global Podcast Episode 2
1 day ago
Staff

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.