ESG

May 20, 2024

MasterChef Australia’s ‘greener’ gas claims spark ACCC investigation

"Hundreds of thousands of MasterChef fans are being deceived into thinking that the gas used in the program is good for the planet," asserts Comms Declare as they file a formal complaint with the consumer watchdog.

Apr 22, 2024

We all have a collective responsibility to make progress on sustainability

To mark Earth Day 2024, Matt Bourn and Sebastian Munden, authors of a book on the importance of sustainable advertising, warn that this is no time to stand still.

Apr 17, 2024

How UOB reduced its ad emissions without compromising on attention time

UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.

Apr 17, 2024

How businesses in China should balance prosperity and ESG

SPRG's Arthur Hagopian on the many benefits of ESG for Chinese businesses, and how they should adopt them.

Apr 4, 2024

Beyond the Great Wall: Navigating global expansion for Chinese businesses

Chinese brands seeking success abroad must fully commit to brand building, stay flexible and take ESG seriously, says SPRG Beijing's strategy director.

Mar 11, 2024

How to investigate a vendor’s sustainability claims

With consumers and watchdogs increasingly scrutinising greenwashing among corporates, how can brands keep their own sustainability partners in check? SeenThis' Tom Jones-Barlow has a few suggestions.

Feb 15, 2024

Working for Big Oil? Take a lesson from Vero's climate conscious creativity

Leaders from Vero and On Purpose, the first Asia-based PR agencies to sign the Clean Creatives pledge, wish more businesses stood by the industry's moral imperative against fossil fuel influence; saying that prioritising integrity over profit is a decision worth celebrating.

Feb 8, 2024

Virgin Atlantic marketing chief on accepting the challenge of sustainability credibility

Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.

Feb 7, 2024

How green is India's adland valley?

In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?

Feb 2, 2024

Not perfect, just Bettr: How a Singaporean coffee brand is humanising sustainability

As the first B-Corp-certified company in Singapore, Bettr Coffee has partnered with design practice Anak to not just redesign its packaging, but realign consumer perspectives on embracing sustainability with perfect imperfection.

Jan 23, 2024

B Lab initiates formal investigation into Havas' B Corp status amid Shell controversy

Exclusive: 26 B Corp certified agencies demand B Lab to reconsider Havas' B Corp status over the Shell partnership.

Jan 22, 2024

'It's only greenwashing if you get caught'

New agency Atmospheric is throwing its hat into the ring for the highly-coveted Saudi Aramco, the world’s largest fossil fuel account. If they win, their no-nonsense CEO has an advertising plan as transparent as a slick oil spill.

Jan 15, 2024

Sustainability glam: L’Oréal SAPMENA's Vismay Sharma on AI skincare and leading the green beauty revolution

SAPMENA is an unconventional geographical zone; president Vismay Sharma talks about how the region sets a new bar in sustainable solutions and why data and tech are reshaping the industry landscape.

Jan 2, 2024

In the wake of COP28, five burning questions for McCann's CEO

McCann is repitching for the Saudi oil and gas major Aramco; The Glimpse Collective's founder poses five burning questions for the agency's CEO.

Jan 2, 2024

Singapore adds urgency to adopting EVs with thriller campaign film

The film by TSLA for the Land Transport Authority follows a man on seemingly desperate mission to save his family on one electric vehicle charge.

Dec 5, 2023

'Dubai could not hold COP28 without ad and PR firms greenwashing'

With one of the world’s biggest oil producers hosting this year’s COP 28 summit, climate activists are accusing the UAE of using PR and advertising narratives to position itself as a climate leader, despite failing to meet its renewable energy targets.

Dec 4, 2023

Why the best screen savers may be repulsive ones

Agency TheOr creates hard to look at 'planet saving screen savers' coinciding with COP28 to encourage more people to shut off their computer screens when dormant.

Dec 4, 2023

Eighteen PR firms and ad agencies working on COP28 also working with fossil fuel polluters: Clean Creatives

Clean Creatives claims that the UAE could not have hosted COP28 if not for the fossil fuel greenwashing provided by advertising and PR agencies

Nov 29, 2023

Media & Marketing Charity Lunch returns to raise funds for Mother's Choice

On November 24, over 100 media and marketing guests attended Haymarket's fundraising luncheon for the local charity, that has strongly supported children without families and pregnant teenagers in Hong Kong for more than 30 years.

Nov 17, 2023

Businesses are no longer trusted on climate change: Edelman report

Edelman’s latest Trust Barometer surveyed 14,000 people across regions including APAC to understand the public’s perception of the climate crisis.