ESG
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New B Corp rules to tighten standards and rebuild credibility
Stricter rules are coming for the 9,600 businesses in 102 countries that display the B Corp badge, as the accreditation system moves to better uphold its promise of putting ‘people and planet’ first.
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
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Gender equality is everyone’s fight—so why is marketing at the frontline?
The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.
Gen Z isn't buying Black History Month campaigns from brands scaling back on DEI
Posting alone isn’t enough to cover anti-DEI behavior anymore, says Adfero’s Kayla Marrero.
Time to Nike-ify DEI
Why we need to rescue the concept of 'merit' from being solely a Trump card.
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Assembly achieves B Corp in six APAC markets
EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
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Meta's shameful conduct policy is a 'green light' for erasing queer voices
Meta has redrawn their boundaries of acceptable hate, and LGBTQIA+ people are no longer in the safety zone. Outvertising will no longer be working with them.
What does adland make of WPP’s four office days per week mandate?
Industry leaders share their views on the change.
Will axing fact-checkers on Meta shift media spend elsewhere?
Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.
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Unilever merges corporate affairs and sustainability after comms boss departure
Unilever’s sustainability chief has taken on corporate affairs responsibilities as part of a comms reshuffle at the consumer goods multinational.
The DEI illusion: Why diversity without belonging is a recipe for disaster
"Often, 'inclusion' is about fitting in, which is very different from belonging," writes Rafael P. Soriano in a compelling op-ed, challenging organisations to move beyond superficial diversity initiatives.
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Why brands are scaling back their sustainability commitments
A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.
Havas warns of ‘reputational’ risk from fossil-fuel clients after backlash over Shell win
The Vivendi-owned agency group made the disclosure in its stock market prospectus.
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The AI energy crisis: Who bears responsibility?
SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?
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DDB Sydney launches internal sustainability drive
The new initiative, in partnership with Change The Brief Alliance, will implement goals such as reviewing every stage of the creative process to find areas for sustainability to be implemented.
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Dentsu whistleblower reports more than double amid major reforms
Majority of complaints were related to harassment, improper treatment, fraud and company systems in the wake of Dentsu's fairness and transparency reforms created in response to the Tokyo Olympic bid-rigging scandal.
Advertisers grapple with the weight of AI’s environmental impact
Experts weigh in on why environmental standards around Gen AI have been lacking in advertising and marketing—and why that must swiftly change.
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Is Asia behind the curve when it comes to making sustainability a priority?
The region most vulnerable to climate change is failing to implement the sustainability regulations needed to combat it, leaving businesses and consumers grappling with a "value-action gap."
World Wildlife Fund spotlights global climate records in Olympics campaign
The 60-second spot contrasts the reality that as athletes shatter records at the Games, the world is smashing climate records.
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