ESG

Aug 13, 2024

Should agencies charge for their pitches?

It really isn't just about money.

Aug 13, 2024

Dentsu whistleblower reports more than double amid major reforms

Majority of complaints were related to harassment, improper treatment, fraud and company systems in the wake of Dentsu's fairness and transparency reforms created in response to the Tokyo Olympic bid-rigging scandal.

Aug 12, 2024

Advertisers grapple with the weight of AI’s environmental impact

Experts weigh in on why environmental standards around Gen AI have been lacking in advertising and marketing—and why that must swiftly change.

Aug 8, 2024

Is Asia behind the curve when it comes to making sustainability a priority?

The region most vulnerable to climate change is failing to implement the sustainability regulations needed to combat it, leaving businesses and consumers grappling with a "value-action gap."

Aug 8, 2024

World Wildlife Fund spotlights global climate records in Olympics campaign

The 60-second spot contrasts the reality that as athletes shatter records at the Games, the world is smashing climate records.

Aug 6, 2024

The DEI illusion: Why diversity without belonging is a recipe for disaster

"Often, 'inclusion' is about fitting in, which is very different from belonging," writes Rafael P. Soriano in a compelling op-ed, challenging organisations to move beyond superficial diversity initiatives.

Jul 25, 2024

Haymarket’s inaugural Global Impact Report reveals sustainability progress

Report makes public the publisher’s advancements since the launch of redefined ESG agenda in 2023.

Jul 10, 2024

Most large companies guilty of 'greenhushing', report finds

Two in three FTSE 100 companies (63%) are quietly disclosing their ESG progress but not actively communicating it to the public, new research has found.

Jun 25, 2024

Can marketing reconcile its growth and sustainability goals?

Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.

Jun 6, 2024

UN chief calls for ban on fossil fuel ads to combat climate change

UN secretary-general António Guterres has directly called for PR agencies to stop working with fossil fuel clients, and ‘acting as enablers to planetary destruction’.

Jun 2, 2024

Rob Mayhew criticises B Lab over lack of Havas action

Rob Mayhew publicly called out B Lab on social media for its unresolved investigation into the Havas-Shell deal.

May 30, 2024

How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia

CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.

May 20, 2024

MasterChef Australia’s ‘greener’ gas claims spark ACCC investigation

"Hundreds of thousands of MasterChef fans are being deceived into thinking that the gas used in the program is good for the planet," asserts Comms Declare as they file a formal complaint with the consumer watchdog.

Apr 22, 2024

We all have a collective responsibility to make progress on sustainability

To mark Earth Day 2024, Matt Bourn and Sebastian Munden, authors of a book on the importance of sustainable advertising, warn that this is no time to stand still.

Apr 17, 2024

How UOB reduced its ad emissions without compromising on attention time

UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.

Apr 17, 2024

How businesses in China should balance prosperity and ESG

SPRG's Arthur Hagopian on the many benefits of ESG for Chinese businesses, and how they should adopt them.

Apr 4, 2024

Beyond the Great Wall: Navigating global expansion for Chinese businesses

Chinese brands seeking success abroad must fully commit to brand building, stay flexible and take ESG seriously, says SPRG Beijing's strategy director.

Mar 11, 2024

How to investigate a vendor’s sustainability claims

With consumers and watchdogs increasingly scrutinising greenwashing among corporates, how can brands keep their own sustainability partners in check? SeenThis' Tom Jones-Barlow has a few suggestions.

Feb 15, 2024

Working for Big Oil? Take a lesson from Vero's climate conscious creativity

Leaders from Vero and On Purpose, the first Asia-based PR agencies to sign the Clean Creatives pledge, wish more businesses stood by the industry's moral imperative against fossil fuel influence; saying that prioritising integrity over profit is a decision worth celebrating.

Feb 8, 2024

Virgin Atlantic marketing chief on accepting the challenge of sustainability credibility

Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.