luxury brands

Aug 20, 2019

Brands must remain silent about Hong Kong: PR chief

The MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.

Jun 11, 2013

CSR: Brands can no longer afford to pass the buck

Brands can avoid guilt by association with unethical practices by adopting a policy of sustainability and transparency.

May 3, 2013

Prestige brands underinvesting in digital in South Korea and Japan

ASIA PACIFIC – The majority of the luxury brands evaluated in South Korea and Japan are underinvesting in digital marketing, according to digital think tank L2’s latest reports.

Dec 20, 2012

Luxury brands underinvested in digital marketing in China: L2

CHINA – Almost half of prestige brands evaluated in China are underinvested in digital marketing, according to the digital think tank L2’s latest report.

Nov 2, 2012

DATA POINTS: Luxury marketing in Asia Pacific

Infographics from the 2012 Luxury Report, published in the November 2012 Campaign Asia-Pacific.

Nov 2, 2012

LUXURY REPORT: Vietnam a growth hot spot

Rising incomes and a large young population point to the potential for rapid luxury market expansion in the emerging SE Asian nation.