The MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.
Brands can avoid guilt by association with unethical practices by adopting a policy of sustainability and transparency.
ASIA PACIFIC – The majority of the luxury brands evaluated in South Korea and Japan are underinvesting in digital marketing, according to digital think tank L2’s latest reports.
CHINA – Almost half of prestige brands evaluated in China are underinvested in digital marketing, according to the digital think tank L2’s latest report.
Infographics from the 2012 Luxury Report, published in the November 2012 Campaign Asia-Pacific.
Rising incomes and a large young population point to the potential for rapid luxury market expansion in the emerging SE Asian nation.
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