PR firms across the world expect to become more profitable within the next year, having higher expectations than in 2021, according to a new ICCO survey.
A few grievances from the PR side of the table
The sphere and influence of PR has grown to become essential in China, where brands are just one crisis away from losing Gen Z, their stakeholders, credibility and reputation, says Hylink's strategy director.
Public relations agencies and clients share strategies to ensure that the work relationship within the ecosystem eliminates toxicity
UN secretary-general António Guterres called out the PR industry for its willingness to “shield the fossil-fuel industry from scrutiny” in a speech yesterday.
The average journalist response rate to media pitches is down 10 per cent on last year, with the vast majority of pitch emails being ignored.
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