pr
PR industry becoming more profitable despite underlying issues, say agency bosses
PR firms across the world expect to become more profitable within the next year, having higher expectations than in 2021, according to a new ICCO survey.
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Corporate crisis: The new PR norm in China
The sphere and influence of PR has grown to become essential in China, where brands are just one crisis away from losing Gen Z, their stakeholders, credibility and reputation, says Hylink's strategy director.
PR agencies shouldn’t be treated as vendors but as collaborators: Experts
Public relations agencies and clients share strategies to ensure that the work relationship within the ecosystem eliminates toxicity
UN boss slams PR for 'raking in billions' by enabling fossil fuel companies
UN secretary-general António Guterres called out the PR industry for its willingness to “shield the fossil-fuel industry from scrutiny” in a speech yesterday.
Journalists ignore 97% of PR pitches
The average journalist response rate to media pitches is down 10 per cent on last year, with the vast majority of pitch emails being ignored.
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