pr

Nov 23, 2022

PR industry becoming more profitable despite underlying issues, say agency bosses

PR firms across the world expect to become more profitable within the next year, having higher expectations than in 2021, according to a new ICCO survey.

Nov 18, 2022

12 ways journalists p*ss off PR people

A few grievances from the PR side of the table

Nov 2, 2022

Corporate crisis: The new PR norm in China

The sphere and influence of PR has grown to become essential in China, where brands are just one crisis away from losing Gen Z, their stakeholders, credibility and reputation, says Hylink's strategy director.

Sep 22, 2022

PR agencies shouldn’t be treated as vendors but as collaborators: Experts

Public relations agencies and clients share strategies to ensure that the work relationship within the ecosystem eliminates toxicity

Sep 21, 2022

UN boss slams PR for 'raking in billions' by enabling fossil fuel companies

UN secretary-general António Guterres called out the PR industry for its willingness to “shield the fossil-fuel industry from scrutiny” in a speech yesterday.

Jul 6, 2022

Journalists ignore 97% of PR pitches

The average journalist response rate to media pitches is down 10 per cent on last year, with the vast majority of pitch emails being ignored.