pr

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Edelman launches global Counter Disinformation Unit

A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.

Aug 21, 2024

The summer of the slow burn artist

From Tinashe’s ‘Nasty’ to Charli’s ‘Brat,’ how the delayed success of your underrated favourites is changing the logic of virality.

Jul 16, 2024

Staying a step ahead in the constant battle between earned trust and paid visibility

In the high-stakes game of PR, companies need to continuously take a critical decision—buy fleeting fame with paid placements, or invest in building trust for earned media gold.

Jul 11, 2024

Warren Johnson sells majority of W Communications

Warren Johnson, founder and CEO of W Communications has sold the majority of his shares in the 14-year-old consumer agency to an Employee Ownership Trust (EOT).

Jul 11, 2024

TSLA unveils expanded PR arm

The experiential and advocacy arm of The Secret Little Agency, PPurpose, is expanding its services to include everything from communications strategies and media outreach to PR event management and crisis comms.

Jul 7, 2024

Employers not trusted to be honest incomms, warns new report

One in three (31%) people do not think their employer is being open and honest in their communications with them, according to a new report by the Institute of Internal Communication.