The company's legally focused response lacked empathy, according to both the public and PR experts Campaign spoke to, and the company's image has suffered as a result.
The second part of Campaign’s series on Japanese expats in the communications and creative field features Daisuke Tsuchiya, a former diplomat who liked London so much that he changed his career for it.
Head of Asia at Finsbury on the role of emotional thinking during a tech crisis.
Ex-APAC CEO for Zeno Group and industry veteran joins the Publicis agency.
At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.
The PR firm hires a series of industry heavyweights across its Asia offices.
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