Matthew Miller
Mar 22, 2019

Privacy regulation: We ain't seen nothin' yet

VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.

As global CEO of the World Federation of Advertisers, Stephan Loerke has a unique view into the needs of brand marketers who represent billions of dollars in adspend. Loerke sat down after moderating a session at Campaign360 to provide Campaign Asia-Pacific with insight into a series of issues:

How brands plan to evolve their use of agencies: While an increasing number of agencies plan to evolve the way they arrange their affairs with agencies, Loerke reports that there's still a lot of ambivalence over whether in-housing of functions is a necessity, or a false economy.

The impact of privacy legislation: Loerke also appeared at Campaign360 a year ago, when GDPR was just about to be put into place, so this year we asked him to comment about how privacy regulations have changed the landscape so far. His assessment: We ain't seen nothin' yet.

Making the WFA Media Charter a reality: Loerke also provides an update on the WFA's eight-plank platform for reforming digital advertising. Progress is being made on transparency, he argues, as well as on transforming ad fraud, changing it from a low-risk, high-reward activity for bad actors into the opposite of that. He also reveals which plank of the WFA's charter hasn't been getting enough attention so far.

Related Articles

Just Published

9 hours ago

Curiously colourful creatures conquer new HP campaign

The MediaMonks social-first campaign utilises the talents of Aussie artist Mulga, known for his vibrant illustrations.

10 hours ago

Move and win roundup: Week of May 16, 2022

Wunderman Thompson, LoopMe, Jack Morton, Weber Shandwick, Carat, and more to come in our weekly round-up of people moves and account wins.

10 hours ago

BBDO's ups and downs stabilises in 2021

AGENCY REPORT CARD: After a tough year of office closures, BBDO overturned its struggles and finished 2021 with double-digit growth while making compelling pieces of work in many markets.

11 hours ago

Budweiser's APAC CMO on 'effortless marketing'

Matt Che expands on building a beer empire in the region, sticking to its brand purpose through inclusivity while celebrating seasonal events and using experiential tech to leverage consumer insights.