As global CEO of the World Federation of Advertisers, Stephan Loerke has a unique view into the needs of brand marketers who represent billions of dollars in adspend. Loerke sat down after moderating a session at Campaign360 to provide Campaign Asia-Pacific with insight into a series of issues
How brands plan to evolve their use of agencies While an increasing number of agencies plan to evolve the way they arrange their affairs with...
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