Results from a comprehensive survey studying preparedness for a cookie-less, privacy-first industry reveal much higher levels of confidence among publishers versus agencies. Digital leaders at the BBC and SCMP give their thoughts.
Today at Campaign360, Campaign Asia-Pacific, Forrester and the WFA reveal exclusive research findings on brand, publisher and agency readiness for a new privacy-first world in APAC.
Number of brands deferring spend has risen by eight percentage points month on month.
Porter replaces Mundipharma's Sameer Desai who previously held the WFA's top regional role.
VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.
TOP OF THE CHARTS: A third of those surveyed by the WFA lack more than a basic understanding, however.
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