world federation of advertisers
Agency dissatisfaction drives growth of in-housing: WFA
Nearly seven in 10 respondents to a survey from the World Federation of Advertisers and The Observatory International survey said they had recently made, or planned to make, changes to their agency roster.
WFA names new APAC leader
Dole Sunshine’s Rupen Desai will serve as regional VP and chair of the Asia Advisory Board, replacing David Porter.
'We're in uncharted territory': WFA chief on big brands pulling out of Russia
The chief executive of the World Federation of Advertisers, Stephan Loerke, spoke to Campaign.
WFA offers guide for DEI-conscious media planning and buying
DEI is not just a task for creative and HR teams, the guide's authors argue: Planning and buying choices play a critical role in supporting diverse voices and controlling whether hate speech and misinformation get funded.
'Stark' results of ad industry's first global inclusion census
“No company or industry can ignore this,” WFA says.
Agencies and brands divided on impact of privacy on ad targeting
Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.
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