While in-housing seems to be a topic du jour, the global leader of Publicis Media and Unilever's APAC-based head of media said at Campaign360 this afternoon that focus on that term diverts attention from the real issue facing advertisers.
That issue, in the words of Unilever's David Porter Getting the collaboration we need.
The whole in-housing argument is perhaps front of mind for many agencies, but it's not a big...
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