wfa
WFA launches Asian Marketing Leaders Program for aspiring regional CMOs
Focus will be on developing empathetic, entrepreneurial and ethical skillsets along with a keen understanding of Asian markets and marketing practices.
Uptick in marketer confidence as fewer brands postpone spend: WFA data
Less than half of multinational companies are now deferring campaigns, compared to more than 90% in June.
Global Alliance for Responsible Media defines ‘harmful content’ across platforms
The announcement marks a first major step by the brand-led alliance in tackling misinformation and hate speech on social media.
WFA says it has cracked cross-media measurement
The organisation unveils a framework and a proposed solution, tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.
WFA report shows growing interest from marketers in scaling in-house agencies
Despite the promise, managing relationships between external and internal shops remains a challenge, according to a report compiled with The Observatory International.
APAC brands must take more responsibility in programmatic: WFA report
Marketers in the region remain more likely than their counterparts around the world to cede control of programmatic buying to agencies, and also lag in demanding more transparency from their partners.
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