wfa

Jan 19, 2024

Media agencies and clients must put a stop to 'dirty attention'

Marty Davies explores why a reckoning is coming for disinformation in the ad industry.

Sep 29, 2023

WFA census shows Japan faces the highest inclusivity challenges

Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.

Jun 15, 2023

Second WFA global census shows no improvement on inclusion

Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.

Apr 24, 2023

Marketers lag behind in sustainability efforts, new WFA and Kantar report finds

While sustainability looms over most companies, a quick temperature check on the marketing landscape finds that organisations are not doing enough, even if there is meaningful progress.

Apr 14, 2023

Global marketing coalition launches 2023 DEI census

Led by the WFA, ten marketing and advertising organisations including Campaign will help measure the state of diversity, equity and inclusion in 33 markets worldwide. Take the survey now.

Nov 15, 2022

Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align

Nathalie Lam explains how Philips wants its creative content to match the diversity of its audience. This is the first in a series by World Federation of Advertisers members ahead of its 2023 inclusion census.