wfa

Oct 30, 2020

WFA launches Asian Marketing Leaders Program for aspiring regional CMOs

Focus will be on developing empathetic, entrepreneurial and ethical skillsets along with a keen understanding of Asian markets and marketing practices.

Oct 6, 2020

Uptick in marketer confidence as fewer brands postpone spend: WFA data

Less than half of multinational companies are now deferring campaigns, compared to more than 90% in June.

Sep 23, 2020

Global Alliance for Responsible Media defines ‘harmful content’ across platforms

The announcement marks a first major step by the brand-led alliance in tackling misinformation and hate speech on social media.

Sep 17, 2020

WFA says it has cracked cross-media measurement

The organisation unveils a framework and a proposed solution, tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.

Sep 4, 2020

WFA report shows growing interest from marketers in scaling in-house agencies

Despite the promise, managing relationships between external and internal shops remains a challenge, according to a report compiled with The Observatory International.

Aug 20, 2020

APAC brands must take more responsibility in programmatic: WFA report

Marketers in the region remain more likely than their counterparts around the world to cede control of programmatic buying to agencies, and also lag in demanding more transparency from their partners.