wfa
Agencies and brands divided on impact of privacy on ad targeting
Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.
Publishers most confident in their post-cookie outlook
Results from a comprehensive survey studying preparedness for a cookie-less, privacy-first industry reveal much higher levels of confidence among publishers versus agencies. Digital leaders at the BBC and SCMP give their thoughts.
Marketers in APAC are not ready for the privacy-first, post-cookie world
Today at Campaign360, Campaign Asia-Pacific, Forrester and the WFA reveal exclusive research findings on brand, publisher and agency readiness for a new privacy-first world in APAC.
WFA launches Asian Marketing Leaders Program for aspiring regional CMOs
Focus will be on developing empathetic, entrepreneurial and ethical skillsets along with a keen understanding of Asian markets and marketing practices.
Uptick in marketer confidence as fewer brands postpone spend: WFA data
Less than half of multinational companies are now deferring campaigns, compared to more than 90% in June.
Global Alliance for Responsible Media defines ‘harmful content’ across platforms
The announcement marks a first major step by the brand-led alliance in tackling misinformation and hate speech on social media.
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