wfa
.jpg&h=268&w=401&q=100&v=20170226&c=1)
World advertisers lack consensus on withholding social media ad spend over hate speech
TOP OF THE CHARTS: Largest share of WFA members remain undecided about whether to pause spend, even though a majority have had conversations with the platforms about hate speech.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Four in 10 multinationals still plan to hold back adspend until 2021
WFA's Covid-19 Response Tracker first launched in March.
UN and WFA make joint call for action against racism
Businesses should make public actions they take to achieve and sustain diversity, chair of Unstereotype Alliance says.
Data privacy and ethics weigh more heavily on advertisers: WFA
However, under half of respondents to survey said their company had a data ethics policy in place.
Half of multinationals holding back adspend for six months: WFA study
Number of brands deferring spend has risen by eight percentage points month on month.
How the pandemic changed advertiser-agency relationships in China: WFA research
More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
