wfa

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WFA issues data transparency manifesto supported by Unilever, Mars and Disney
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4 days ago

WFA issues data transparency manifesto supported by Unilever, Mars and Disney

Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.

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The view from Unilever: Forceful takes on 5 big issues
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Apr 4, 2018

The view from Unilever: Forceful takes on 5 big issues

The viewability discussion beggars belief, the term ‘ad fraud’ puts lipstick on a pig, and people not ready for GDPR now are probably ‘screwed’, according to Unilever’s David Porter.

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Indonesia, Hong Kong among best markets for display ad viewability
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Mar 29, 2018

Indonesia, Hong Kong among best markets for display ad viewability

China emerges as the second worst market (after Russia) in a global benchmarking report from the WFA, which also examines video-ad viewability.

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The biggest worries of CMOs, and what the WFA is doing about them
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Mar 27, 2018

The biggest worries of CMOs, and what the WFA is doing about them

Transparency, brand safety, viewability and ad fraud are the top concerns of marketers when it comes to digital advertising. The WFA's CEO provides a frank assessment of progress (or lack thereof) in each area.

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Unilever's Keith Weed named WFA Global Marketer of the Year
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Feb 13, 2018

Unilever's Keith Weed named WFA Global Marketer of the Year

Weed, who becomes the first marketer to take the newly created prize, was voted for by 36% of the 6,000-strong public vote across the marketing industry.

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Let's make 2018 the year of transparency: WFA president
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Jan 30, 2018

Let's make 2018 the year of transparency: WFA president

For clients to see agencies as true business partners, we need to see meaningful commitments on both sides, built on transparency, openness, access and fair remuneration.

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