wfa
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Brand marketing procurement teams unhappy with their KPIs: WFA study
TOP OF THE CHARTS: People who set targets in organisations often lack a comprehensive understanding of marketing, which amplifies the divisions between procurement, marketing, and other departments within the company, according to a study by the WFA.
Media agencies and clients must put a stop to 'dirty attention'
Marty Davies explores why a reckoning is coming for disinformation in the ad industry.
WFA census shows Japan faces the highest inclusivity challenges
Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.
Second WFA global census shows no improvement on inclusion
Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.
Marketers lag behind in sustainability efforts, new WFA and Kantar report finds
While sustainability looms over most companies, a quick temperature check on the marketing landscape finds that organisations are not doing enough, even if there is meaningful progress.
Global marketing coalition launches 2023 DEI census
Led by the WFA, ten marketing and advertising organisations including Campaign will help measure the state of diversity, equity and inclusion in 33 markets worldwide. Take the survey now.
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