wfa
Global marketing coalition launches 2023 DEI census
Led by the WFA, ten marketing and advertising organisations including Campaign will help measure the state of diversity, equity and inclusion in 33 markets worldwide. Take the survey now.
Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
Nathalie Lam explains how Philips wants its creative content to match the diversity of its audience. This is the first in a series by World Federation of Advertisers members ahead of its 2023 inclusion census.
WFA to launch second global DEI census in March 2023
In partnership with Campaign, the results will provide a check on progress in industry perceptions of diversity, equity and inclusion across 32 markets worldwide.
Marketing budgets of world's biggest brands under pressure: study
TOP OF THE CHARTS: 74% of world's biggest advertisers say their 2023 budget decisions are influenced by the recession, with signs of retrenchment into short-term performance channels at the expense of brand building, according to a study by WFA and Ebiquity.
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CMOs need help to make data ethics a reality: WFA study
TOP OF THE CHARTS: The vast majority of CMOs (92%) at multinational companies prioritise an ethical approach to their use of data, but half (50%) do not know what this means when it comes to processes and practices.
Agency dissatisfaction drives growth of in-housing: WFA
Nearly seven in 10 respondents to a survey from the World Federation of Advertisers and The Observatory International survey said they had recently made, or planned to make, changes to their agency roster.
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