wfa

3 days ago

Agencies and brands divided on impact of privacy on ad targeting

Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.

May 5, 2021

Publishers most confident in their post-cookie outlook

Results from a comprehensive survey studying preparedness for a cookie-less, privacy-first industry reveal much higher levels of confidence among publishers versus agencies. Digital leaders at the BBC and SCMP give their thoughts.

May 4, 2021

Marketers in APAC are not ready for the privacy-first, post-cookie world

Today at Campaign360, Campaign Asia-Pacific, Forrester and the WFA reveal exclusive research findings on brand, publisher and agency readiness for a new privacy-first world in APAC.

Oct 30, 2020

WFA launches Asian Marketing Leaders Program for aspiring regional CMOs

Focus will be on developing empathetic, entrepreneurial and ethical skillsets along with a keen understanding of Asian markets and marketing practices.

Oct 6, 2020

Uptick in marketer confidence as fewer brands postpone spend: WFA data

Less than half of multinational companies are now deferring campaigns, compared to more than 90% in June.

Sep 23, 2020

Global Alliance for Responsible Media defines ‘harmful content’ across platforms

The announcement marks a first major step by the brand-led alliance in tackling misinformation and hate speech on social media.