Focus will be on developing empathetic, entrepreneurial and ethical skillsets along with a keen understanding of Asian markets and marketing practices.
Less than half of multinational companies are now deferring campaigns, compared to more than 90% in June.
The announcement marks a first major step by the brand-led alliance in tackling misinformation and hate speech on social media.
The organisation unveils a framework and a proposed solution, tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.
Despite the promise, managing relationships between external and internal shops remains a challenge, according to a report compiled with The Observatory International.
Marketers in the region remain more likely than their counterparts around the world to cede control of programmatic buying to agencies, and also lag in demanding more transparency from their partners.
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