wfa

Jul 1, 2020

World advertisers lack consensus on withholding social media ad spend over hate speech

TOP OF THE CHARTS: Largest share of WFA members remain undecided about whether to pause spend, even though a majority have had conversations with the platforms about hate speech.

Jun 23, 2020

Four in 10 multinationals still plan to hold back adspend until 2021

WFA's Covid-19 Response Tracker first launched in March.

Jun 10, 2020

UN and WFA make joint call for action against racism

Businesses should make public actions they take to achieve and sustain diversity, chair of Unstereotype Alliance says.

Jun 1, 2020

Data privacy and ethics weigh more heavily on advertisers: WFA

However, under half of respondents to survey said their company had a data ethics policy in place.

May 13, 2020

Half of multinationals holding back adspend for six months: WFA study

Number of brands deferring spend has risen by eight percentage points month on month.

May 11, 2020

How the pandemic changed advertiser-agency relationships in China: WFA research

More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.