Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.
The viewability discussion beggars belief, the term ‘ad fraud’ puts lipstick on a pig, and people not ready for GDPR now are probably ‘screwed’, according to Unilever’s David Porter.
China emerges as the second worst market (after Russia) in a global benchmarking report from the WFA, which also examines video-ad viewability.
Transparency, brand safety, viewability and ad fraud are the top concerns of marketers when it comes to digital advertising. The WFA's CEO provides a frank assessment of progress (or lack thereof) in each area.
Weed, who becomes the first marketer to take the newly created prize, was voted for by 36% of the 6,000-strong public vote across the marketing industry.
For clients to see agencies as true business partners, we need to see meaningful commitments on both sides, built on transparency, openness, access and fair remuneration.
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