wfa
WFA issues data transparency manifesto supported by Unilever, Mars and Disney
Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.
The view from Unilever: Forceful takes on 5 big issues
The viewability discussion beggars belief, the term ‘ad fraud’ puts lipstick on a pig, and people not ready for GDPR now are probably ‘screwed’, according to Unilever’s David Porter.
Indonesia, Hong Kong among best markets for display ad viewability
China emerges as the second worst market (after Russia) in a global benchmarking report from the WFA, which also examines video-ad viewability.
The biggest worries of CMOs, and what the WFA is doing about them
Transparency, brand safety, viewability and ad fraud are the top concerns of marketers when it comes to digital advertising. The WFA's CEO provides a frank assessment of progress (or lack thereof) in each area.
Unilever's Keith Weed named WFA Global Marketer of the Year
Weed, who becomes the first marketer to take the newly created prize, was voted for by 36% of the 6,000-strong public vote across the marketing industry.
Let's make 2018 the year of transparency: WFA president
For clients to see agencies as true business partners, we need to see meaningful commitments on both sides, built on transparency, openness, access and fair remuneration.
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