Especially during the pandemic, trying to lock in a media-buying position in a state of so much uncertainty is bound to create distrust and disappointment.
Remarkably few agencies get useful feedback after losing a pitch. Try asking these followup questions.
Not made to 'set and forget', your media contracts should be reviewed regularly, the founder and CEO of Trinity P3 advises.
Using new technology with little thought behind it can produce cringeworthy results, as evident in some virtual pitch meetings through video conferencing.
Yes, ZBB gets employed merely to slash budgets. However, argues the founder and CEO of TrinityP3, marketers should not necessarily be fearful of the process itself, which can provide value if used properly.
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