12 hours ago

Why the buying exercise is flawed in a media pitch

Especially during the pandemic, trying to lock in a media-buying position in a state of so much uncertainty is bound to create distrust and disappointment.

Jul 22, 2020

Questions to ask and answer when an agency loses a ...

Remarkably few agencies get useful feedback after losing a pitch. Try asking these followup questions.

Jun 12, 2020

Media agency contracts may not be worth the paper ...

Not made to 'set and forget', your media contracts should be reviewed regularly, the founder and CEO of Trinity P3 advises.

Mar 27, 2020

During the COVID-19 crisis, time to be more about ...

Using new technology with little thought behind it can produce cringeworthy results, as evident in some virtual pitch meetings through video conferencing.

Mar 13, 2020

Can zero-based budgeting spiral marketing budgets ...

Yes, ZBB gets employed merely to slash budgets. However, argues the founder and CEO of TrinityP3, marketers should not necessarily be fearful of the process itself, which can provide value if used properly.