by Darren Woolley | Campaign Asia

Darren Woolley

Apr 7, 2021

How agencies are increasingly profiting from ...

Agency retainer models fail to incentivise a reduction in staff churn with consequences for both employees and advertisers, says one industry consultant.

The often-hidden costs of in-house agencies

Advertising

Mar 2, 2021

Darren Woolley

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered.

Does Coke's pitch of its entire global agency roster smell of desperation?

Advertising

Dec 18, 2020

Darren Woolley

Does Coke's pitch of its entire global agency ...

The company certainly ruined a lot of holiday seasons for incumbent and hopeful agencies alike. But what is the move actually meant to accomplish? TrinityP3's founder and CEO considers the possibilities, and the risks.

Marketing

Nov 30, 2020

Darren Woolley

Has marketing lost its heart and soul?

Even as procurement teams are emphasising sustainability and philanthropy, marketers appear uninterested—or in some cases hostile toward—pro bono work their agencies may be doing for charities. That's a mistake, according to the founder and CEO of TrinityP3.

No, I can't list the 'best' agencies. Sincerely, a pitch consultant

Advertising

Oct 19, 2020

Darren Woolley

No, I can't list the 'best' agencies. Sincerely, a ...

Why your tender process should be about looking for the right agency, not the best agency.

How remote pitching is showing up the agency showmen

Advertising

Sep 25, 2020

Darren Woolley

How remote pitching is showing up the agency showmen

With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known is showmanship is no longer winning the day.