TikTok's head of marketing dishes out on content trends and common mistakes brands make on the platform.
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
The creative director of TikTok’s in-house planning and creative unit reveals how some of the best brands are testing the platform.
Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.
WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.
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