Jessica Goodfellow
Oct 1, 2019

Keeping pace with... R/GA's Tuomas Peltoniemi

WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.

Originally from Finland, Tuomas Peltoniemi has spent the last eight years becoming one of Asia-Pacific's most visible agency execs. At the beginning of 2019, he switched from his long-time role at TBWA to lead R/GA as EVP, managing director of APAC.

Peltoniemi took to stage at Spikes Asia to dispel myths about gen Z, and discuss how best to market to the highly sought-after audience group.

Campaign caught him after his session to quiz him on the selfie generation...and ask a whole lot of other questions on internet trends, what app he couldn't live without, and the worst advice he ever received. Stick through to the end to see what three words Peltoniemi uses to describe himself.

This video is part of a series, check out our quick-fire interviews with Google's Tara Mckenty and Brave Bison's Kate Burns.

Also check out our full three-day coverage of Spikes Asia 2019.

Related Articles

Just Published

22 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

22 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

22 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

23 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.