Jessica Goodfellow
Oct 1, 2019

Keeping pace with... R/GA's Tuomas Peltoniemi

WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.

WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.

Originally from Finland, Tuomas Peltoniemi has spent the last eight years becoming one of Asia-Pacific's most visible agency execs. At the beginning of 2019, he switched from his long-time role at TBWA to lead RGA as EVP, managing director of APAC.

Peltoniemi took to stage at Spikes Asia to dispel myths about gen Z, and discuss how best to market to the highly sought-after audience group.

Campaign caught him...

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