Jessica Goodfellow
Oct 1, 2019

Keeping pace with... R/GA's Tuomas Peltoniemi

WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.

Originally from Finland, Tuomas Peltoniemi has spent the last eight years becoming one of Asia-Pacific's most visible agency execs. At the beginning of 2019, he switched from his long-time role at TBWA to lead R/GA as EVP, managing director of APAC.

Peltoniemi took to stage at Spikes Asia to dispel myths about gen Z, and discuss how best to market to the highly sought-after audience group.

Campaign caught him after his session to quiz him on the selfie generation...and ask a whole lot of other questions on internet trends, what app he couldn't live without, and the worst advice he ever received. Stick through to the end to see what three words Peltoniemi uses to describe himself.

This video is part of a series, check out our quick-fire interviews with Google's Tara Mckenty and Brave Bison's Kate Burns.

Also check out our full three-day coverage of Spikes Asia 2019.

Related Articles

Just Published

2 hours ago

Twitch names Sandeep Suvarna as APAC marketing head

Former Fox Networks and LinkedIn marketer will be tasked with showcasing gaming and growing non-gaming content to increase the number of users in the region.

2 hours ago

One week until Women to Watch 2020 list unveil

Entries are currently in final stages of analysis and review, with results to be announced next Tuesday.

3 hours ago

You will love this ad, or his name isn't 'Curbside ...

Here's a work of genius from, of all places, a public library outside Houston, Texas. You're welcome.

3 hours ago

Berjaya Sompo's heroes pivot to a pandemic mission

The insurer's fivesome of 'Silent guardians' takes on new protective duties in a spot by FCB Malaysia.