Jessica Goodfellow
Sep 30, 2019

Keeping pace with... Google's Tara Mckenty

WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.

Like many jury presidents, Tara Mckenty had a busy Spikes Asia. Google's creative lead for Brand Studio APAC presided over the Innovation jury, while also speaking on the Inspiration Stage about her masterclass for minority talent initiative, called 'Rare'.

In this video, Mckenty tells Campaign about what she's hoping to achieve with Rare... and then answers whole lot of other questions from what inspires her to the best advice she received.

Also check out our daily Spikes coverage for a recap of highlights from Spikes Asia 2019 programme.

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

Arthur Sadoun: Agencies should be ‘optimistic’ not ...

Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.

8 hours ago

Dentsu China unveils new media agency heads

Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.

9 hours ago

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

9 hours ago

Dentsu expands global Sports & Entertainment business

Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.