Jessica Goodfellow
Sep 30, 2019

Keeping pace with... Google's Tara Mckenty

WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.

Like many jury presidents, Tara Mckenty had a busy Spikes Asia. Google's creative lead for Brand Studio APAC presided over the Innovation jury, while also speaking on the Inspiration Stage about her masterclass for minority talent initiative, called 'Rare'.

In this video, Mckenty tells Campaign about what she's hoping to achieve with Rare... and then answers whole lot of other questions from what inspires her to the best advice she received.

Also check out our daily Spikes coverage for a recap of highlights from Spikes Asia 2019 programme.

Related Articles

Just Published

6 hours ago

Mother's first H&M work is a love letter to young ...

From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.

6 hours ago

Lego Group invites adults to play as it launches ...

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

6 hours ago

The industry’s two-faced stance on climate change

Agencies are working to make their own operations sustainable but they remain committed to working for fossil fuel clients.

2 days ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.