Brand suitability violations in APAC drop by 25% in one year: Report
A DoubleVerify report also finds an increase in mobile app advertising quality in APAC, with reduction in fraud and increase in video viewability. But region lags in display.
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YouTube Shorts rolls out globally: What does this mean for short video rivals?
SOUNDING BOARD: YouTube is betting on its established relationships with creators and advertisers to make Shorts a success. Seven social media experts discuss whether it presents a serious challenge to platforms like TikTok.
The Trade Desk incorporates identity and first-party data into Solimar trading platform
The adtech giant's trading platform adds customer-data management capabilities in its biggest upgrade to date.
A Singapore perspective: Life as an LGBTQIA+ person in the ad industry
In the fifth iteration of our LGBTQIA+ interview series, a Singaporean agency leader discusses why he doesn’t have an issue with virtue signalling, and how his activism work has influenced the way he runs his business—as he hopes to build a more welcoming society for future generations.
Data artistry elevated in Cannes Lions 2021 work: Maurice Riley
The Creative Data jury president discusses three key themes that emerged from the category, instilling camaraderie in the virtual jury room, and how APAC can do better.
Chrome cookie extension: What’s the implication for APAC marketers?
Five adtech and agency experts from across Asia-Pacific discuss how an extension to the deprecation of third-party cookies will alter solutions in APAC, whether it will kill momentum, and whether the industry will be ready by 2023.
After 100 years of tampon and pad marketing, brands are still struggling to embrace periods
A visual feature charting 100 years of marketing from two of the world's biggest feminine care brands, Kotex and Tampax, shows how long it has taken to break the taboo of periods.
A Vietnam perspective: Culture and working life as an LGBTQIA+ person in the industry
In the fourth iteration of our LGBTQIA+ interview series, we turn our attention to Vietnam, a market that has made some policy progress in recent years, but with discrimination and stigma still common, many continue to hide their identities.
Apple's role in the splintering of the internet
A feature designed to protect user privacy may damage Apple's government relations in the future. Examining the tech company's role in exacerbating internet censorship, and the commercial cost of ethics.
Pride month: How to gain the respect of the rainbow community
In the third of our series exploring how brands can mark Pride, FCB Auckland's Melina Fiolitakis discusses how to devise a meaningful marketing strategy that is equal parts celebratory and respectful of the community's struggle.
The ingredients of a perfect Pride campaign
In the second edition of our series exploring how to celebrate Pride authentically and with compassion, Initiative Australia's Olivia Warren shares a personal account of her work on LGBTQIA+ campaigns—and which brand she will never buy from again.
Lifting the veil on Accenture's acquisition of Entropia
EXCLUSIVE INTERVIEW: Leaders at Accenture and Entropia discuss why they believe their union will be a blueprint for the marketing business of the future.
Accenture acquires Malaysian full-service agency Entropia
It is the first acquisition by Accenture Interactive in Southeast Asia, and aligns with its focus on experience.
How to create an LGBTQIA+ friendly workforce
As part of series of articles to mark Pride month, a Facebook executive who co-chairs an internal Pride group shares her tips to creating an inclusive environment for the LGBTQIA+ community.
Pride month: How can brands avoid pinkwashing?
To mark the beginning of Pride month, Hesperus Mak, the head of strategic planning at TBWA Group Vietnam, shares his tips on how brands should approach the LGBT event.
Gary Vaynerchuk: 'Stop blaming platforms for your own bad behaviour'
In a wide-ranging fireside chat, the outspoken agency leader and influencer speaks of rising consumer awareness around the negative effects of social media coming at the detriment of personal accountability, which he describes as "the greatest virus in society".
Tech MVP 2021: Presenting the Most Valuable Professionals
A jury of tech leaders has named 10 individuals as the Most Valuable Professionals in technology in Asia-Pacific.
A Malaysia perspective: Culture and working life as an LGBTQIA+ person in the industry
In the third iteration of our LGBTQIA+ interview series, we turn our attention to Malaysia, where one individual—despite living under repressive laws—has found acceptance and is optimistic about the future of the country's community.
A Japan perspective: Culture and working life as a LGBTQIA+ person in the industry
In the second iteration of our LGBTQIA+ interview series, a Japan-based executive discusses his experience coming out to his coworkers, and aspects of religion and culture that disenfranchise the community.
What's it like working in the industry as an LGBTQIA+ person? Two Asia-based executives share their experiences
Two openly-LGBTQIA+ individuals imagine a future where there is no longer a need to close diversity gaps. But more focus is needed on gender and sexual identity to get there.
Tech MVP 2021: Presenting the Most Valuable Products
A jury of tech leaders has selected 10 business innovations as the Most Valuable Products in technology in Asia-Pacific.
Agencies and brands divided on impact of privacy on ad targeting
Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.
Breaking down the post-cookie solutions: Unified ID 2.0
There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.
Publishers most confident in their post-cookie outlook
Results from a comprehensive survey studying preparedness for a cookie-less, privacy-first industry reveal much higher levels of confidence among publishers versus agencies. Digital leaders at the BBC and SCMP give their thoughts.
Marketers in APAC are not ready for the privacy-first, post-cookie world
Today at Campaign360, Campaign Asia-Pacific, Forrester and the WFA reveal exclusive research findings on brand, publisher and agency readiness for a new privacy-first world in APAC.
Tech MVP 2021: What makes a standout entry
With one week to go before the early-bird entry deadline, our jury of technology leaders reveals the core components of a Most Valuable Professional and Most Valuable Product.
Campaign reveals jury of senior tech leaders for Tech MVP 2021 award
Jury of technology leaders, which includes representatives from agencies, platforms, publishers, startups, tech suppliers and VCs, will judge entries in Campaign's inaugural award for the region's top tech talent and products.
Ex-Googler Joanna Flint takes up new global role at Mandarin Oriental
Campaign speaks to Flint exclusively about her new role as chief commercial officer, superseding chief marketing officer Jill Kluge, who is set to depart in September after 30 years with the hotel chain.
UK digital agency Brainlabs bets on APAC
EXCLUSIVE: Agency has hired iProspect's Mark Fagan to lead its ambitious Asia-Pacific plans as it targets seven offices within four years.
Twitter's Yu Sasamoto takes on APAC as Maya Hari steps up to global role
As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific.
Joanna Flint on leaving big tech and the evolving the role of a CMO
EXCLUSIVE INTERVIEW: Having left Google after 12 years, Mandarin Oriental's new chief commercial officer tells Campaign why the new spot is perfect for her, why the CMO role has outgrown itself, and why many executives in big tech are defecting to smaller businesses.
Should digital marketing focus on function over emotion? CMOs debate
Senior marketers from HSBC, Pernod Ricard and Shiseido debate whether brands need to infuse more emotion into digital marketing, the risk versus reward of having a point of view on social media, and how to use technology to enhance humanity.
Campaign Asia-Pacific launches Tech MVP 2021
Nominations are now open for the most exceptional technical talent within the marcomms industry and the most innovative products from Asia-Pacific, as part of Campaign's inaugural tech project.
Grab plans US IPO: As it looks to bolster its position, what does this mean for marketers?
Experts from Forrester, R3 and Superunion provide insight on what opportunities the listing, expected to be the largest-ever US IPO by a Southeast Asian company, will open up for marketers in the region.
Brands should focus on optimism, connection and charity this Ramadan
As Ramadan continues to face physical restrictions, brands should focus on connecting people online, giving back to the community and building on optimism of better times to come, says M&C Saatchi Indonesia.
What's the future for BBC World News?
The head of news at BBC's international English-language TV network discusses the longevity of 24-hour rolling news, permanent shifts caused by Covid-19, and the impact of misinformation and stricter government controls on the future of the free press.
BBC journalist leaves Beijing following 'threats' over Uyghur coverage
John Sudworth has relocated to Taiwan following 'months of personal attacks' over the BBC's reporting, including of alleged human rights abuses against Uyghur Muslims.
White Ops rebrands to Human
Cybersecurity firm said in October that its name perpetuated a toxic association of good and bad with colour and race, and has chosen a new name that "more authentically represents its values."
Facebook and Google hunt for APAC agency heads
Neil Stewart and Joanna Flint are both departing their roles heading up the agency units within Facebook and Google respectively.
Exclusive: TikTok's Sameer Singh on leading business solutions in SEA
The advertising veteran outlines his plans to grow the business in Southeast Asia, as he relocates from India following the platform's decision to retreat.
Facebook eyes emerging markets with Instagram Lite
The social-media network is courting developing markets with a more data-efficient app that doesn't feature advertising and requires only 2 megabytes to download.
Google is not killing ID solutions, but has succeeded in sowing doubt
The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are.
Kraft Heinz Asia CMO: As ecommerce grows, profitability must be addressed
As ecommerce retailers undercut each other with discounts, brands' profit margins are becoming squeezed.
InMobi and Gojek partner on audience targeting, identity resolution
Partnership will enable advertisers to target Gojek audiences, run audience surveys and measure sales impact. Plus, it will soon offer unique IDs.
Consumers in APAC concerned about worsening inequalities and don't want brands to sell dreams: Report
Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.
The Lion's Share wants advertisers to pay animals a commission
SPIKES ASIA X CAMPAIGN: Animals are used in 20% of the world's ads but are at risk, according to sustainability initiative, which wants brands to take responsibility to protect their future.
Facebook to restore news in Australia
The social-media network said the Australian government has agreed to make last-minute changes to the terms of the media bargaining code, which could pass as soon as Wednesday.
'Extinction date' packaging design wins gold at Young Spikes integrated competition
Creative duo behind sustainability proposal discuss their creative process and what they've learnt from four years of Young Spikes competitions.
WhatsApp privacy crisis could erode Facebook's dominance over user time: Analysis
WhatsApp has extended the deadline for the enactment of its new privacy policy following weeks of pressure, a minor victory that highlights growing privacy literacy among the public. But this is unlikely to lead to long-term shifts in power, experts believe.
Mark Read's WPP growth plan includes greater focus on Asia and agency integration
In a wide-ranging interview at Spikes Asia X Campaign, the WPP boss discusses the future structure of the network, the challenge of losing talent to tech platforms, and of course, is quizzed about Sir Martin Sorrell.
PubMatic and MediaMath team up on supply chain transparency in SEA
Partnership will bring Southeast Asian publisher inventory into the Source ecosystem, and forms part of MediaMath's goal to make its transparent, accountable supply chain ubiquitous in the open web.
Cookieless in Singapore: only 1 in 10 marketers and publishers have adopted an ID solution
EXCLUSIVE: Report finds that majority of marketers want multiple interoperable ID solutions, lack confidence in contextual targeting, and are concerned about the accuracy of their first-party data.
Tennis Australia launches audio stream to allow blind to follow sport
Design and innovation agency AKQA and Monash University helped to build the technology that will be piloted during the Australian Open finals.
Magnite adds CTV muscle with SpotX acquisition
Both companies talk up "huge opportunity" to create the "the largest independent CTV and video advertising platform in the programmatic marketplace".
DoubleVerify uncovers another record-breaking CTV fraud scheme
The operation is the eighth SSAI-based scam that DoubleVerify has identified in just two years, and it was triple the size of the last one.
Agency staff prefer remote work, despite working longer hours
Report finds that remote working doubles the time that agency staff can spend in deep, uninterrupted work and leads to a healthier workforce. Despite this, 15% of agency leaders are resistant to offering a permanent remote work policy.
Australia takes on Google's adtech power
A comprehensive inquiry exposes Google's dominance over the entire supply chain and reviews the role of ad agencies in contributing toward the opacity of adtech.
DoubleVerify urges advertisers against sweeping COVID-19 keyword blocking
Both DoubleVerify and Integral Ad Science are issuing COVID-19 guidance to advertisers in response to growing concerns over publisher de-monetisation.
R/GA to push 'lean stack' martech offering
EXCLUSIVE: The agency is moving to commercialise a CRM and content-management concept it first developed for Shiseido, and believes it offers a faster, less costly alternative to 'one size fits all' enterprise solutions.
Xandr has lost its CEO
As the adtech unit unveils a major new deal with Walt Disney, WarnerMedia and AMC Networks, its CEO has unexpectedly quit.
Ikea to sell products via third-party website for first time
The world’s biggest furniture seller, which has built its brand by trapping people in a physical maze, is embracing the world of online marketplaces.
Foodpanda pilots 'world first' blockchain-powered DOOH campaign
Aqilliz claims that use of blockchain will enable brands like Foodpanda to more easily verify whether their digital campaigns—especially ones delivered across multiple DOOH screens—have been seen.
AnyMind creates influencer DTC offering
The tech company also intends to use a fresh capital injection to expand its digital-out-of-home offering beyond Thailand.
Gojek initiative aims to improve Indonesia's digital literacy
Ride-hailing app joins collaborative effort to address fact that Indonesia has among the highest internet usage in world yet low digital literacy.
LinkedIn is testing shortform video 'stories' feature
The network wants to inject some 'light, creative' formats into the business networking world.
Facebook partners with Splice Media to fund 15 APAC media startups
The investment forms part of Facebook's pledge to support the news industry as it adapts to the challenges of digital.
Dentsu stock slide continues amid Olympics cancellation concerns
Shares traded down another 2.5% on Thursday, hitting fresh 7-year lows. The advertising network is banking on the Olympics to help it return to profitability.
Active ad fraud scheme 404bot is targeting Ads.txt vulnerabilities
The industry's key weapon against ad fraud has been compromised, allowing fraudsters to exploit Ads.txt files and siphon off millions of ad dollars, according to Integral Ad Science.
Facebook rolls out data portability tool
Data portability forms a cornerstone of GDPR, and is expected to be more widely regulated this year.
WPP AUNZ to be overhauled after sales and profit slide
Five months into his role Jens Monsees is taking a new broom to WPP AUNZ after many businesses fell into the red in 2019.
Mark Zuckerberg has a suggestion for how to regulate Facebook
Facebook founder believes regulation "may hurt business in near term" but will be "better for everyone, including us, over the long term."
Singapore's Sea Group buys local football club
The local internet giant wants to breathe new life into Singapore's football scene.
Twitter to build APAC engineering hub in Singapore
Global head of engineering describes it as a "pivotal moment" in Twitter's development, while APAC head talks up commitment to the region.
Rakuten launches advertising offensive
TECH BITES: Rakuten is pooling its resources into one advertising portal for the first time, amid growing competition from the likes of Amazon.
Omnicom sees 3.5% organic growth in Q4, but struggles in some markets
A healthy Q4 saw mixed results in some geographies, while China stands out with negative growth in 2019, and current "uncertainty" expected to impact 2020 performance.
Plague Inc game goes viral amid coronavirus outbreak
The surge of downloads during the novel coronavirus outbreak has prompted the game's developers to remind users that it is "a game and not a scientific model".
Google Chrome to punish sites that host 'disruptive' video ads
YouTube will also be reviewed for compliance as part of Google's crackdown on 'intrusive' ads that appear in short-form video.
TikTok attempts to quash Vine successor Byte
The short-video app has already exceeded 1 million downloads in a week, prompting TikTok to launch a search-advertising counter-offensive.
Alphabet reveals YouTube ad revenue for first time
Alphabet breaks down its revenue to demonstrate how YouTube and Cloud fare under Sundar Pichai’s first report as CEO.
Measurement, transparency, scarcity of supply among APAC marketers' 2020 concerns
Marketers across APAC are excited about CTV but cite measuring business outcomes, a lack of premium inventory, social-media transparency among chief concerns for 2020.
Misinformation and hate infect social-media users alongside Coronavirus
OPINION: Misinformation was a threat to democracy before, but now it's a public health concern, and social-media platforms are woefully unprepared.
DoubleVerify develops anti-fraud certification for CTV
TECH BITES: CTV certified partners include Amobee, MediaMath, SpotX, The Trade Desk and Xandr.
Amazon gets cold shoulder in India: What does this spell for its future?
Amazon has faced a surprisingly icy reception to its fresh India investment. DAN APAC CEO Ashish Bhasin and Mediacom's Josh Gallagher weigh in on the ecommerce giant's future in the market.
Without cookies, what are the targeting options for advertisers in APAC?
SOUNDING BOARD: Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.
Is a cookie-less future a concern in mobile-heavy Asia?
SOUNDING BOARD: Google's plan to kill third-party cookies in Chrome within two years has sent shockwaves in the industry, but does APAC's heavy mobile share put it in a position of strength?
The top M&A deals of 2019
2019 saw some of the industry's biggest ever deals.
The Trade Desk ties with Gojek to link online ads with offline sales
TECH BITES: The demand-side platform claims the partnership will create the first online-to-offline (O2O) measurement solution in Southeast Asia.
Rubicon Project grows DOOH inventory with Asiaray deal
TECH BITES: The adtech company noted that DOOH is a "rapidly growing channel" in Asia-Pacific.
Tiger Analytics: The 'time is ripe' for advanced analytics in APAC
The Silicon Valley firm has recently expanded into Asia-Pacific to take advantage of a growing demand for data capabilities.
TikTok now has a 'channel' on Iflix for its top videos
TikTok is to offer a series of compilations of its top-performing videos in a dedicated hub on Iflix. But why?
Google to 'phase out' third-party cookies in Chrome within two years
The search giant has been devaluing the third-party cookie in stages over the past year, but has now for the first time committed to a timeline for its demise.
Hakuhodo launches expanded Vietnam agency
Hakuhodo wants to take advantage of a market experiencing "burgeoning digital business growth".
Behind the beast: How adtech grew in the past decade
Programmatic has underpinned the rapid growth of the digital ad industry...but it has also become a "monster that is hard to reverse".
Rubicon Project and Telaria merger to create 'world’s largest independent SSP'
The combined company will aim to create a "powerful, strategic alternative to the walled gardens".
Netflix reveals APAC is biggest growth region
While Asia-Pacific is Netflix's smallest region, it has recorded the strongest growth over the past three years.
Twitter's top 6 APAC brand campaigns in 2019
EXCLUSIVE: Twitter has singled out six brands across the Asia-Pacific region that achieved the best product launches or culturally-relevant campaigns in 2019.
Tech Bites: Week of December 16, 2019
Facebook, Google, Reuters, Huawei, Oppo, Twitter, India's GDPR equivalent, Hooq and more, in our weekly collection of tech and media news.
Ogilvy and Mindshare triumph at Southeast Asia AOY awards
With 14 awards for Ogilvy and 12 for Mindshare, WPP agencies continue to spread their net across Southeast Asia.
Roku's Dataxu acquisition only included the US and UK
Roku only acquired one of Dataxu's four international offices.
Tech Bites: Week of December 9, 2019
Singapore's top jobs, Netflix, Iflix, and more, in our weekly collection of tech and media news.