ipg mediabrands

May 14, 2021

Agencies and brands divided on impact of privacy on ad targeting

Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.

Apr 8, 2021

IPG Mediabrands promotes Guy Beach to global president

Beach will be tasked with leading the operational transformation of the media network in his new role with a focus on delivering agility for clients. He's been replaced as CFO by Marlene Pelage.

Feb 3, 2021

Women to Watch Greater China 2021: Joni Ngai, IPG Mediabrands

Ngai believes that success should be shared, informing both her approach to work as she identifies areas for greater collaboration between two Mediabrands agencies, and her passion for teaching.

Nov 11, 2020

Mediabrands launches global content studio

The media agency network is consolidating its capabilities across branded, original and dynamic content in 12 markets.

Sep 21, 2020

Shopee launches partner program for five media agencies

Shopee to provide training and technical support to five major media agencies in hopes of "elevating the standards" of ecommerce marketing in the long-term.

Sep 17, 2020

The great sacrifice: Why are women made to choose between family and career in ads?

Women can certainly have it all, but not without a hefty dose of guilt, fear and self-loathing.