ipg mediabrands
Agencies and brands divided on impact of privacy on ad targeting
Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.
IPG Mediabrands promotes Guy Beach to global president
Beach will be tasked with leading the operational transformation of the media network in his new role with a focus on delivering agility for clients. He's been replaced as CFO by Marlene Pelage.
Women to Watch Greater China 2021: Joni Ngai, IPG Mediabrands
Ngai believes that success should be shared, informing both her approach to work as she identifies areas for greater collaboration between two Mediabrands agencies, and her passion for teaching.
Mediabrands launches global content studio
The media agency network is consolidating its capabilities across branded, original and dynamic content in 12 markets.
Shopee launches partner program for five media agencies
Shopee to provide training and technical support to five major media agencies in hopes of "elevating the standards" of ecommerce marketing in the long-term.
The great sacrifice: Why are women made to choose between family and career in ads?
Women can certainly have it all, but not without a hefty dose of guilt, fear and self-loathing.
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